Divercity Architects and Carole Topin design advertising agency like a ‘creative engine’
Communication and the exchange of ideas are key to modern working; especially in a creative field such as advertising. So when London- and Athens-based architecture practice Divercity and designer Carole Topin embarked on redesigning an interior within an existing 1970s building in the heart of the Greek capital, they drew on the same principles for their concept.
At the centre of the new headquarters for dynamic advertising agency Frank & Fame, the architects ‘designed a central creative engine’, they explain. This core space, divided in distinct zones, provides all the necessary areas and stimulation required for the smooth running of this creative hub.
The agency’s offices are on the second floor of an existing 1970s modernist building on Kifisias Avenue. Photography: Mariana Bisti
The team crafted spaces for larger, group meetings, informal brainstorming sessions (called the ‘Pin-Up Room’), and more private, one-to-one discussions (the ‘Confession Booth’). There is space for seclusion and reflection, while circulation areas cleverly double as a library zone, walls dressed with shelves and reading spots. Elsewhere, open-plan desk areas, private offices and meeting rooms are arranged around the ‘creative engine’.
‘With fluidity and flexibility at its heart, the design responds to the needs of a contemporary workforce and provides Frank & Fame an office with longevity, where ideas and relationships will flourish’, says the team. Greenery in bespoke planters and colour accents ensure a varied environment, all made using the expertises of construction specialists Escape.
Using immersive, dark colours, sharp lines, warm materials and strong geometries, Divercity and Topin’s architecture is a celebration of the creative process; and the way architecture can foster and enhance it. §