With the Sofitel MyBed products at the core of your creation - bed base, mattress, pillows, topper and duvet - Sofitel and Wallpaper* are asking you to design a fantastical bedroom installation*. The winning MyBed Universe design will be constructed and installed in the lobby of the Sofitel Munich Bayerpost, Germany, where it will be the centrepiece at a cocktail party attended by high-profile representatives from Europe’s design and architectural community.
*Competition closes 11 February 2014.
With selections judged on striking creativity and the most imaginative projection of the Sofitel MyBed product, a shortlist of ten MyBed Universe designs will be chosen by an esteemed panel including Sofitel representatives, Wallpaper* creative director Sarah Douglas, artist-designer Hervé Van Der Straeten and interior architect Nicolas Adnet.
All shortlisted entrants will receive a complimentary two-night stay in any Sofitel hotel around the world and extended exposure across the Wallpaper* digital platforms. As well as being the focal point of the celebratory cocktail party, the winner of the MyBed Universe competition will also feature in the July issue of Wallpaper* and receive a full Sofitel MyBed kit.
So, if you have a dreamy, Sofitel MyBed Universe idea, don’t sleep on it, send it to us now.
Guest experience is at the heart of Sofitel’s philosophy. A symbol of French elegance in luxury hospitality around the world, Sofitel is on a constantly evolving mission to provide the ultimate in beautifully conceived bedrooms. Having enjoyed visually stunning collaborations with some of the world’s most outstanding designers, architects and artists - Kenzo Takada, Jean Nouvel, Sybille de Margerie, Nicolas Adnet and Didier Gomez, among others - and excelling in what it terms ‘the art of bed’, Sofitel specialises in the kind of sumptuously considered, multi-sensorial overnight stays that you want to take home with you.
Via a unique bedding concept created exclusively for Sofitel, the MyBed service offers highly discerning customers bespoke mattress, base and featherbed combinations - developed by Epeda and Dumas with bed linens by Yves Delorme.
Now Sofitel wants to know, what does the bed-scape of your dreams look like? Send in your ideas… and once we wake up, we’ll have a good look at them.