It’s all about Garbo and Gaga at the new Haymarket by Scandic Hotel in Stockholm. Located on Hötorget, an active market square in the centre of the city, the 405-room hotel occupies the former PUB department store, where Greta Garbo once worked in the millinery department.

Then came Hollywood and the Roaring Twenties, which together with the original design elements of the store are the catalyst for the Art Deco inspired interiors of the hotel by local studio, Koncept. Powdery pastels, rich ornamentation, symmetrical and geometric patterning – think Miami-deco. Koncept then ‘Gaga-ised’ the genre, intermixing the Beetle chair by Danish design house, Gubi in Mauritian palm print upholstery with customised lamps from Rubn and Fransen. 

A chandelier display of 40 quilt-patterned blown pendants by designer Samuel Wilkinson for &tradition holds the drama of the deep red entrance, while artwork in each of the guest rooms comes from an on-going photographic project by fashion photographer Henrik Bulow, and stylist Pernille Teisbaek.