With beards and beard maintenance dominating most conversations about hair over the last few years, it seems only fair that other hirsute areas get a turn in the spotlight. Fur is a line of grooming products, originating from New York, which specifically targets hair in the nether regions. Consisting of a nourishing oil and a cream for stubble, the two-piece collection offers haircare for the area downstairs, whether you favour going bare or not.

Founded by sisters Emily and Laura Schubert, together with Lillian Tung, a former L’Oreal marketing executive, Fur’s elegant packaging and simplistic ethos applies the same high calibre approach that we’re used to getting in other grooming areas to a whole new remit. The label’s Fur Oil consists of grapeseed and jojoba oils, tea tree oil and clary sage seed oil so that it moisturises and softens hair, while soothing skin and reducing inflammation. Antimicrobial properties help to keep pores clean and prevent ingrown hair. Lightweight to the touch, the all-natural oil is infused with a natural fragrance that quickly dissipates after application.

For those who are well-accustomed to the perils of hair removal, Fur’s Stubble Cream combats prickly regrowth with safflower and olive extracts that soften stubble and skin, shea butter to calm and heal, and tea tree oil for its sterilising qualities. Like the oil, the cream’s botanical formula also lends itself to being used on other parts of the body where the same concerns might apply. Needless to say, the line is suited for both men and women.