Touching tribute: Byredo’s new unisex scent Rose of No Man’s Land
We’ve long been fans of Byredo, the painfully cool Swedish fragrance brand founded by Indian-Canadian one-time basketball pro turned scent impresario Ben Gorham. The latest perfume in their range, Rose of No Man’s Land, marks the centenary of the First World War with (in their words) a ‘fragrant tribute to the nurses (often referred to by soldiers as "rose of no-man’s land”) who saved thousands of lives on the front lines’.
It’s a timely perfume, but – as you might expect of Byredo – it’s also completely of our time: a rose fragrance, but a clean, modern, pared-down rose rather than a blowsy old-fashioned one. Created by regular Byredo perfumer Jerôme Epinette, it uses an extract of Rosa x damascena, the so-called Turkish rose, which has a refreshingly light, cool scent, blended with touches of (synthetic or natural) pink pepper and papyrus.
Byredo bill Rose of No Man’s Land as a unisex scent, though I’d say it’s probably too floral to appeal to most men, lacking, say, the woodiness that gives Serge Lutens’ wonderful Feminité du Bois its universal appeal. But for anyone who likes a fresh floral fragrance it would be an appealing daytime choice.
Keen-eyed Wallpaper* readers will notice that Byredo have used the new launch as an opportunity to refresh their packaging design and typography, using a new semi-deconstructed logo designed by M/M Paris. The refreshed logo also appears on their brand-new Bibliothèque room spray and trio of Subzero scented candles based on candied fruits – Figue, Cassis and Prune Glacée. Did anyone mention that Christmas is coming?
INFORMATION
100ml eau de parfum from £130; www.byredo.com
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Molly Goddard on creating a community of contemporary brides
As new Molly Goddard bridal wear is released, the designer talks about creating romantic but real wedding dresses, while three recent brides tell the stories behind their own Goddard gowns
By Jack Moss Published
-
Palazzo Roma embodies the heritage of Roman noblesse
Palazzo Roma, part of the Shedir Collection, boasts eclectic and eccentric interiors by Giampiero Panepinto
By Luke Abrahams Published
-
Boise Passive House’s bold gestures support an environmentally friendly design
Boise Passive House by Haas Architecture combines sleek, contemporary design and environmental efficiency
By Ellie Stathaki Published
-
Home fragrances to reset the mood of your living space
These home fragrances will refresh and reset your living space for the year ahead, with scents by Frédéric Malle, Celine, Diptyque, and more
By Hannah Tindle Published
-
Reimagining roses: experimental takes on rose perfumes
Rose perfumes – the most traditional of fragrances – are being given an unconventional edge by niche and big-name brands
By Mary Cleary Published
-
Ben Gorham on evoking a city in a scent: Byredo’s Mumbai Noise
In an exclusive interview, Byredo founder Ben Gorham discusses his Indian heritage, translating that personal history into scent, and why he feels it is important to champion the work of young artists
By Mary Cleary Last updated
-
Byredo and filmmaker Fenn O’Meally on identity and mixed emotions
Byredo founder Ben Gorham on new fragrance launch, Mixed Emotions, and his collaboration with filmmaker Fenn O’Meally
By Pei-Ru Keh Last updated
-
Travis Scott and Byredo relaunch fragrance collaboration
Thank your lucky stars that the ‘Space Rage’ perfume and candle are available again
By Mary Cleary Last updated
-
Fresh air: how to conjure the scent of the garden inside your home
Use these naturally scented products to create a spring garden atmosphere in your domestic space
By Maggie Lange Last updated
-
Byredo founder Ben Gorham on channeling Soho's creative energy for first London flagship
By Elly Parsons Last updated
-
Name game: Byredo celebrates its tenth anniversary with a nameless fragrance
By Christopher Stocks Last updated