Tudor teams up with a third generation French weaver on fabric watch straps
Tudor teams up with a third generation French weaver on fabric watch straps
Back in the early 2000s, watch aficionados developed a craze for wearing cheap NATO straps with their Rolex submariners. Rather like pairing Manolos with a Topshop handbag, or washing down a filet mignon with a Diet Coke, it was a mix and match trend that still shows no sign of dying.
With this in mind, Tudor, Rolex’s sister company, has spent the past five years creating its own versions of the military best sellers. ‘The initial idea was to find a strap that could match the bold colours of our Heritage Chrono, introduced in 2010,’ says Davide Cerrato, Tudor's design director. ‘Fabric was an excellent option as it was already popular in hardcore watch collector circles.’
Tudor’s search led it to Julien Faure, a third generation weaver and one of the last of his kind in France, if not in Europe. Faure’s grandfather founded the factory of the same name near St Etienne in 1864 and today it operates more than 50 looms, some of which are 150 years old. It specialises in silk ribbons and labels for the likes of Céline, Lanvin, Hermès and Prada, ecclesiastical ribbons for religious orders, (among them The Vatican) and passementerie for folkloric costumes all over the world. Faure’s jacquard weaving technique stood out, says Cerrato, since it ‘allowed for extremely sophisticated patterns, great durability and comfort’.
Giant, antiquated looms, which would have been put out to pasture under anyone but Faure’s care, race and spin like a young geldings. Since 2009, the pair has produced nine straps created on looms dating back to 1880. Silk versions, which appear on the Heritage Advisor and Clair de Rose watches, are the most complex as they require hand-woven holes, but most come in waterproof and durable polyester. New last year was a camouflage motif in polyester and cotton. It debuted on a Heritage Ranger has become a firm style leader.
A snip at around £150, the straps have become a symbol of the house, which now has the reputation for democratising the high quality Swiss sports watch. ‘Our aim was to bring content, refinement and added value to a segment that was previously neglected by watchmakers,’ says Cerrato. In that Tudor has succeeded.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Emma O'Kelly is a contributing editor at Wallpaper*. She joined the magazine on issue 4 as news editor and since since then has worked in full and part time roles across many editorial departments. She is a freelance journalist based in London and works for a range of titles from Condé Nast Traveller to The Telegraph. She is currently working on a book about Scandinavian sauna culture and is renovating a mid century house in the Italian Lakes.
-
The 2024 Ivor Novello nominations for songwriting have been revealed
77 British and Irish songwriters and composers make up this year's nominees, announced tonight at London's Groucho Club
By Charlotte Gunn Published
-
Why Bollinger’s La Grande Année 2015 champagne is worth celebrating
Champagne Bollinger unveils La Grande Année 2015 and La Grande Année Rosé 2015, two outstanding cuvées from an exceptional year in wine-making
By Melina Keays Published
-
Lexus installation explores time at Milan Design Week 2024
Lexus brought designer Hideki Yoshimoto’s ‘Beyond the Horizon’ to Milan’s Art Point, part of its ongoing series of collaborations with Fuorisalone
By Nargess Shahmanesh Banks Published
-
Samuel Ross unveils his Hublot Big Bang watch design
Samuel Ross brings a polished titanium case and orange rubber strap to the Hublot Big Bang watch
By Pei-Ru Keh Published
-
Playful design meets chic heritage in the Hermès Kelly watch
The new Kelly watch from Hermès rethinks the original 1975 timepiece
By Hannah Silver Last updated
-
Discover the tonal new hues of the classic Nomos Club Campus watch
The Nomos classic wristwatch Club Campus now comes in two new collegiate colours. The perfect graduation gift from the Glashütte manufacture
By Hannah Silver Last updated
-
Bulgari unveils the thinnest mechanical watch in the world
The new Bulgari Octo Finissimo Ultra watch is a record-breaking feat of engineering
By Hannah Silver Last updated
-
Breitling and Triumph unite on a racy new watch and motorcycle
1960s design codes are infused with a contemporary edge in the collaboration between Breitling and Triumph
By Hannah Silver Last updated
-
Gerald Genta’s mischievous Mickey Mouse watch design is rethought for a new era
The Gerald Genta Retrograde with Smiling Disney Mickey Mouse watch pays tribute to Genta’s humorous design codes
By Hannah Silver Last updated
-
Shinola honours Georgia O’Keeffe with a new watch
Shinola Birdy watch stays faithful to the minimalist codes of Georgia O’Keeffe’s painting, My Last Door
By Hannah Silver Last updated
-
Bulgari’s new book celebrates women and high jewellery
Bulgari Magnifica: The Power Women Hold, published by Rizzoli New York, takes a closer look at the female muses who inspired the spectacular Magnifica high jewellery collection
By Hannah Silver Last updated