Fine jewellery goes digital with new online platform
Fine jewellery platform Once shows us the future of connecting with brands
![Rose gold and diamond finger rings](https://cdn.mos.cms.futurecdn.net/PgT7W84utr6fAKKkNm62x5-415-80.jpg)
In a year when virtual connections replaced real life encounters, a host of brands have sought creative ways to inspire their customers. As in every industry, change has been afoot for jewellers; whether they have overcome an initial wariness about selling online or found new and innovative ways to provide impeccable customer service through a screen.
For some entrepreneurial new businesses, the timing is spot on. Just launched is Once, an elegant online fine jewellery retail platform. Dubbing itself the first fine jewellery e-commerce community, it aims to provide an immersive experience into fine jewels, compensating for face to face interactions with slick tech which makes for an intuitive visitor experience.
A carefully-curated selection of jewellery designers brings established fine jewellers – Boodles, Elizabeth Gage – together with internationally renowned brands – Messika, Amrapali – and independent designers, including Hannah Martin, Anais Rheiner, Dauphin and Bibi van der Velden. In total, over 30 brands are currently available on site.
For ONCE CEO Shezan Amiji, it is an efficient way to bridge the gap between fine jewellery buyers and sellers. ‘It makes the industry more efficient and transparent, while offering a simplified visitor experience,’ he says. ‘Everyone can now discover new and classic fine jewellery designs spanning a range of budgets at one dedicated destination.’
INFORMATION
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
Buccellati announces a major retrospective in Venice
The upcoming Buccellati exhibition in Venice, ‘The Prince of Goldsmiths, Rediscovering the Classics’, is produced by Balich Wonder Studio and curated by Alba Cappellieri
By Hannah Silver Published
-
How Italian futurism propelled Buccellati’s 1930s Hawaii design
The rapid onset of industrialisation fuelled an Italian jewellery classic
By Caragh McKay Last updated
-
Celebrating a century of Italian jewellery design: Fabio Salini’s modernist eye
Exclusively for Wallpaper*, Fabio Salini curates a section of his postponed exhibition at Phillips New York
By Caragh McKay Last updated
-
Rachel Comey’s mid-century Milanese twist
By Natalie Rigg Last updated
-
Bulgari presents ’Serpentiform: Snake Through Art, Jewellery and Design’
By Ming Liu Last updated
-
Past master: Giampiero Bodino creates site-specific works for a Milanese mansion
By JJ Martin Last updated