In a year when virtual connections replaced real life encounters, a host of brands have sought creative ways to inspire their customers. As in every industry, change has been afoot for jewellers; whether they have overcome an initial wariness about selling online or found new and innovative ways to provide impeccable customer service through a screen.
For some entrepreneurial new businesses, the timing is spot on. Just launched is Once, an elegant online fine jewellery retail platform. Dubbing itself the first fine jewellery e-commerce community, it aims to provide an immersive experience into fine jewels, compensating for face to face interactions with slick tech which makes for an intuitive visitor experience.
A carefully-curated selection of jewellery designers brings established fine jewellers – Boodles, Elizabeth Gage – together with internationally renowned brands – Messika, Amrapali – and independent designers, including Hannah Martin, Anais Rheiner, Dauphin and Bibi van der Velden. In total, over 30 brands are currently available on site.
For ONCE CEO Shezan Amiji, it is an efficient way to bridge the gap between fine jewellery buyers and sellers. ‘It makes the industry more efficient and transparent, while offering a simplified visitor experience,’ he says. ‘Everyone can now discover new and classic fine jewellery designs spanning a range of budgets at one dedicated destination.’
INFORMATION
-
The best fashion moments at Milan Design Week 2024Scarlett Conlon discovers the moments fashion met design at Salone del Mobile and Milan Design Week 2024, as Loewe, Hermès, Bottega Veneta, Prada and more staged intriguing presentations and launches across the city
-
LEVC’s L380 is a truly magnificent minivanThe London Electric Vehicle Company’s L380, is a magnificent minivan designed for upscale long-distance travel, as the maker of the London Taxi branches out into all-purpose EVs
-
Enjoy ocean and jungle bliss at Bespoke Tulum’s residences in MexicoBespoke Tulum is an exclusive hospitality complex designed by Muro Rojo Arquitectura on Mexico’s Caribbean coastline
-
Buccellati announces a major retrospective in VeniceThe upcoming Buccellati exhibition in Venice, ‘The Prince of Goldsmiths, Rediscovering the Classics’, is produced by Balich Wonder Studio and curated by Alba Cappellieri
-
How Italian futurism propelled Buccellati’s 1930s Hawaii designThe rapid onset of industrialisation fuelled an Italian jewellery classic
-
Celebrating a century of Italian jewellery design: Fabio Salini’s modernist eyeExclusively for Wallpaper*, Fabio Salini curates a section of his postponed exhibition at Phillips New York
-
Rachel Comey’s mid-century Milanese twist -
Bulgari presents ’Serpentiform: Snake Through Art, Jewellery and Design’ -
Past master: Giampiero Bodino creates site-specific works for a Milanese mansion
