Fine jewellery subscription makes precious pieces accessible
Shared ownership platform Covett has launched three new jewellery subscription options, making for hassle-free borrowing of dazzling pieces
A new subscription service takes the hassle out of wearing fine jewellery. Covett, whose unique ownership model allows co-owners to wear pieces at a fraction of their cost, has now unveiled a savvy fine jewellery subscription service that enables customers to wear what they want, whenever they want.
Jewellery available ranges from pieces by independent UK designers to branded pieces from Leo Pizzo, David Jerome, Massimo Izzo, 77 Diamonds and vintage Cartier, which sit alongside unbranded and quality-assured items. Fine jewellery is also available from British and European designers including Alice van Cal, Myriam SOS, Le Ster, Eva Gems & Jewels, Karen Phillips Jewellery and The Rock Hound. Covett plans to increase the selection available in the future, with a particular focus on British brands.
The subscription model builds on the ethos of the co-ownership platform unveiled in 2018, with three levels of subscription allowing customers to tailor the service to suit them. ‘Our Silver subscription lets you try out Covett, experience the jewellery and our white glove concierge service for only £300 per annum,’ says founder and CEO Cynthia Morrow. ‘Our Gold subscription is £800 for six loans during the year, and our Platinum is £1,200 for 12 loans during the year. These two subscriptions require a deposit and then you pay a monthly fee for 12 months.’ Users are free to borrow when they like, stress-free – Covett takes care of insurance, cleaning and delivery of the pieces.
Fine jewellery subscription: a new way forward
With the rise of subscription services after the success of platforms such as Netflix and Beauty Pie, it looks like this new way of accessing fine jewellery is here to stay. ‘All of the jewellers I have spoken with see this as a model that is both inevitable and positive,’ says Morrow.
‘All said they want to be involved, and see it as a more sustainable way for people to enjoy fine jewellery. They also see it as a way for more people to discover and experience their pieces, and of course, fall in love with them. The only constraint for some designers is that they will only make one piece of each design and then make pieces to order, therefore they will not have many pieces to place in our vault.’
Ultimately, the service adds to the joy of fine jewellery, offering access to pieces previously out of reach to many. ‘For jewellery lovers, it’s a great way to explore new brands and pieces, thereby expanding your jewellery box,’ Morrow concludes. §