Timex has joined forces with Tokyo-based illustrator and designer Face for the newest iteration of the classic Camper model. His reinterpretation of the clean watch dial sits alongside an Analog Life concept from Japan’s Anna magazine, celebrating the simple pleasures of being offline.

The effortless functionality of the classic Camper model, first released in the 1980s makes it the ideal blank canvas for a playful design. Face’s idiosyncratic style adds an irreverent edge to the lightweight model in resin. Measuring a modest 36mm, the watch dial celebrates the physical act of checking the time on a watch and not a phone face. The simple design cornerstones of the watch are an effective foil for the bright rainbow of hues and unexpected colour combinations that characterise Face’s buoyant designs.

timex watch

Analog Life underlines this simple concept, encouraging us to put down our phone and go back to basics in every area of our life. A tongue-in-cheek editorial suggests the simple ways in which we can escape from our all-encompassing digital lives.

For Face, this simplicity was reflected in the organic process of the design: ‘It’s my style – there’s no more to it than that,’ he says. ‘I hope wearing these watches makes people happy everyday.’ §

timex watch
timex watch