Acquired by Farfetch back in 2015, there are big plans afoot for cult boutique brand Browns Fashion. With its original store on South Molton Street still an essential destination for serious fashionistas, a new Store of the Future concept has recently opened up in the form of Browns East, a two-storey boutique housed in a former print factory in Shoreditch. Designed by Brinkworth, in close partnership with Browns’ in-house team, Browns East is the retailer’s first new bricks-and-mortar outpost in 20 years. While the new arrival is a departure from the traditional retail format, Holli Rogers, CEO of Browns, says the store's DNA remains at its heart.
Read more about London by Design: Frieze art fair here
INFORMATION
ADDRESS
21 Club Row
Shoreditch
-
Seven kitchens, one fire: inside LA’s hottest new food marketAt Maydan Market, chef Rose Previte turns global street food and layered design into a vibrant, fire-lit experience
-
Zegna’s exclusive new perfume is legacy in a bottleIl Conte, of which only 300 (refillable) bottles exist, evokes the early 20th-century office of company founder Ermenegildo Zegna, still preserved in an Alpine mansion
-
A new American airline hopes to bridge the worlds of private aviation and business classMagnifica Air’s Airbuses have acres of space, private suites and white-glove treatment for your precious luggage, coming soon to a route near you
-
Norman Foster and nine other architects design birdhouses for charity – you can bid‘Architects for the Birds’ is spearheaded by Norman Foster and the Tessa Jowell Foundation to raise funds to improve treatment for brain cancer. Ten architect-designed birdhouses will go up for auction
-
The David Collins Foundation celebrates creativity in all its forms at London Design FestivalThe David Collins Foundation presents ‘Convergence’ at the Lavery during London Design Festival 2025 (on view until 19 September), featuring works from the Arts Foundation’s annual Futures Awards
-
Lee Broom’s brutalist-inspired ‘Beacon’ will light up London as Big Ben strikes the hourSet to pulse through London Design Festival 2025 (13-22 September) and beyond, the British industrial designer’s sculptural light installation on the South Bank draws on its surroundings
-
Yuri Suzuki turns sound into architecture at Camden Arts ProjectsThe sound designer unveils ‘Utooto’, an interactive installation at London’s Camden Arts Projects (until 5 October 2025), in which visitors collaboratively build a sonic piece of architecture
-
Alex Tieghi-Walker unveils his plans for Brompton Design District 2025Ahead of London Design Festival 2025, we catch up with New York gallerist Alex Tieghi-Walker about his appointment as curator of the Brompton Design District programme
-
‘The point was giving ordinary people access to bold taste’: how Ikea brought pattern into the home‘Ikea: Magical Patterns’ at Dovecot Gallery in Edinburgh tells the story of a brand that gave us not only furniture, but a new way of seeing our homes – as canvases for self-expression
-
Design beyond humans: a new exhibition argues that the world doesn’t revolve around us‘More Than Human’ at London's Design Museum (until 5 October 2025) asks what happens when design focuses on the perspectives and needs of other species, from bees to seaweed
-
‘100 Years, 60 Designers, 1 Future’: 1882 Ltd plate auction supports ceramic craftThe ceramics brand’s founder Emily Johnson asked 60 artists, designers, musicians and architects – from John Pawson to Robbie Williams – to design plates, which will be auctioned to fund the next generation of craftspeople
