From Senegal to Salasaca, Loewe celebrates the greatest tapestry and blanket makers worldwide
Blankets have the power to protect and envelop, and for Loewe’s latest exhibition at Salone del Mobile 2018, the Madrid-based label is showcasing an exhibition dedicated to the intricate and innovative craftsmanship behind these swathing designs.
Craft is a concept close to Loewe’s heart. Take the second iteration of its annual Craft Prize which culminates next month, or the network of global artisans the brand works with on the handiwork within its ready-to-wear collections.
For ‘Loewe Blankets’, creative director Jonathan Anderson ventured far and wide to discover the finest weavers, dyers and embroiderers around the world, from artisans in Salasaca, Ecuador to expert Sashiko stitchers in Japan, Indian ribbon embroiderers, to skilled patchwork-focused Sengalese weavers. In celebration of Loewe’s upcoming exhibition, here in this film the brand unravels the narratives behind its network of expert collaborators...
17-22 April; Via Monte Napoleone, 21; www.loewe.com. Writer: Laura Hawkins