George Lois on design

last updated 7 September 2022

The advertising and graphic design titan George Lois has made a living out of being a 'cultural provocateur'; today he teaches others how to use their talent, vetting young people's ideas for the product innovation platform MindBlower. We invited him to form part of our peerless judging panel for the Wallpaper* Design Awards 2016, asking him to choose his favourite ideas across 11 major categories.

He also modelled this year's Life Enhancer of the Year, the Apple Watch Hermès. ‘It’s an iPhone for health nuts,’ he neatly surmises. ‘It’s the kind of watch that you wear and you let everyone know that you’re wearing it. I voted for it because it’s going to be a hot item. It will be after this [story comes out].’ See the Design Awards 2016 in full – including our extra-special Judges' Awards

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.