The InterContinental Hotels Group’s individualistic Hotel Indigo brand has brought its personalised approach to New York’s Lower East Side with a new, 293-room property situated in one of the city’s most historic neighbourhoods.
The original mixing pot of immigrant cultures, graffiti art and the underground music scene, the Lower East Side has acquired a distinct polish in recent years. Hotel Indigo Lower East Side taps into this by whisking guests up to a 14th floor lobby, where a backdrop of unobstructed views serves up a warm welcome. A nod to the neighbourhood’s eclectic art scene comes in the form of specially commissioned, large-scale murals by the street artist Lee Quinones, an originator of the street art movement and native to the area. There are also two sculptures by Mr. Brainwash, on loan from his ‘Life if Beautiful’ pop-up gallery. On the 15th floor, a sprawling terrace, a swimming pool, restaurant and rooftop bar means that guests won’t have to go far to delight in what the city has to offer.
The restaurant, Mr. Purple, doles out culinary favourites from the area’s mainstays such as 2nd Avenue Deli and Il Laboratorio del Gelato, as well as an expansive selection of craft cocktails and small-batch spirits, in a loft-style atmosphere.
Accommodations are equally evocative, with hard surface floors and spa-inspired bathrooms stocked with C.O. Bigelow apothecary products.
