Hotel Indigo
(Image credit: press)

The InterContinental Hotels Group’s individualistic Hotel Indigo brand has brought its personalised approach to New York’s Lower East Side with a new, 293-room property situated in one of the city’s most historic neighbourhoods.

The original mixing pot of immigrant cultures, graffiti art and the underground music scene, the Lower East Side has acquired a distinct polish in recent years. Hotel Indigo Lower East Side taps into this by whisking guests up to a 14th floor lobby, where a backdrop of unobstructed views serves up a warm welcome. A nod to the neighbourhood’s eclectic art scene comes in the form of specially commissioned, large-scale murals by the street artist Lee Quinones, an originator of the street art movement and native to the area. There are also two sculptures by Mr. Brainwash, on loan from his ‘Life if Beautiful’ pop-up gallery. On the 15th floor, a sprawling terrace, a swimming pool, restaurant and rooftop bar means that guests won’t have to go far to delight in what the city has to offer.

The restaurant, Mr. Purple, doles out culinary favourites from the area’s mainstays such as 2nd Avenue Deli and Il Laboratorio del Gelato, as well as an expansive selection of craft cocktails and small-batch spirits, in a loft-style atmosphere.

Accommodations are equally evocative, with hard surface floors and spa-inspired bathrooms stocked with C.O. Bigelow apothecary products.

bedroom interiors and beautiful city view

(Image credit: press)

hotel's dinning hall and furniture

(Image credit: press)




171 Ludlow Street


Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.