When Ariel Kaye, CEO of home bedding company Parachute, first opened her Venice Beach retail store in 2014, a parlay into the hotel business was never on the cards. That all changed though, when the penthouse loft above the shop became available, presenting an opportunity to open a one-bedroom boutique hotel that was just too good to miss.
‘We've noticed that customers not only want to shop our home essentials, but also the furnishings in the showroom store that bring those products to life,’ explains Kaye. ‘So we made the Parachute Hotel completely shoppable. Every aspect of the hotel focuses, above all, on quality and craftsmanship – core tenets of the Parachute brand.’
Local interior designers Scott Horne and Peter Dolkas have filled the space with a mix of custom home furnishings and design classics like the 'Safari Bench' by Katy Skelton and Equipale 'Barrel Chairs' from Mexico, locally sourced amenities and inspired art in a cool, earthy palette, further reinforced by the use of timeless raw materials such as wood, metal and leather. The cherry on the top, is of course the exquisite Parachute linen on the bed and plush towels in the bathroom.
Accommodating up to four people on a two-night minimum stay, the Parachute Hotel is the perfect stopover to experience that low-key Cali-chic cool.
INFORMATION
ADDRESS
538 Rose Avenue
-
The Sialia 45 cruiser is a welcome addition to the new generation of electric boatsPolish shipbuilder Sialia Yachts has launched the Sialia 45, a 14m all-electric cruiser for silent running
-
Tokyo design studio We+ transforms microalgae into coloursCould microalgae be the sustainable pigment of the future? A Japanese research project investigates
-
What to see at London Craft Week 2025With London Craft Week just around the corner, Wallpaper* rounds up the must-see moments from this year’s programme
-
Fancy a matcha-beer cocktail? Visit this dashing new LA restaurantCafé 2001 channels the spirit of an American diner with the flow of a European bistro and the artistry of Japanese cuisine
-
Visit this Michelin-star New York restaurant that doubles as an art galleryArtist Mr.StarCity is exhibiting his emotionally charged yet optimistic ‘Bloomers’ portrait series at Frevo, a Greenwich Village hidden haunt
-
With glowing honeycomb-shaped booths, this futuristic Japanese restaurant is ramen heavenAfter a successful U.S. expansion, Kyuramen touches down in Los Angeles.
-
Tour the best contemporary tea houses around the worldCelebrate the world’s most unique tea houses, from Melbourne to Stockholm, with a new book by Wallpaper’s Léa Teuscher
-
Seven things not to miss on your sunny escape to Palm SpringsIt’s a prime time for Angelenos, and others, to head out to Palm Springs; here’s where to have fun on your getaway
-
At Linden Los Angeles, classic New York comfort food gets its dueThe restaurant, inspired by a stretch of boulevard bridging Brooklyn and Queens, honors legacy, community and pleasure
-
This atmospheric New York restaurant was designed to be a ‘beautiful ruin’At Leon’s, classic Italian fare comes with a North African accent and with a side of family history
-
Is a tiny tattoo the best holiday souvenir? Kimpton Hotels think soIn partnership with Tiny Zaps, Kimpton Hotels is bringing city-inspired tattoo pop-ups to five U.S. locations
