Since opening its first store five years ago, multi-brand Amsterdam retailer We Are Labels has become a familiar site when strolling the city’s fashion precincts. With a penchant for small international labels and affordable price points, their menswear, womenswear and accessories collections offer alternatives more interesting yet no less accessible than the usual vertical fast fashion giants. Its latest project is the most ambitious to date, taking over a former bank building on Raadhuisstraat, a major street known more as a thoroughfare than a shopping destination. While a flagship store was planned for 2016, the group jumped at the chance to convert the 1880s site, blessed with six-meter high ceilings, masonry walls and grand internal arches. Restoring the site’s good looking bones and accentuating them further with timber parquetry flooring, large central staircase and mezzanine, an in house design team has created a space that remains relaxed and boutique in feel – a shopping experience more refined than could be expected from a store where the majority of stock is priced at €40 to €80.
ADDRESS
Raadhuisstraat 46-50
-
These illuminating interviews tell the story of 2025 in style, from Rick Owens to runway magicExploring themes of creativity, resilience and facing fashion’s future, a series of intriguing conversations from the style pages of Wallpaper* in 2025
-
This LA-based furniture designer finds a rhythm in music and makingWallpaper* Future Icons: LA-based Ah Um Design Studio's expressive furniture features zig-zagging wooden frames, mohair and boucle upholstery, and a distinctive use of tiles
-
This Mexican architecture studio has a surprising creative processThe architects at young practice Pérez Palacios Arquitectos Asociados (PPAA) often begin each design by writing out their intentions, ideas and the emotions they want the architecture to evoke
-
The Amsterdam to London Eurostar route has reopened – here’s where to stay, eat and drink in the Dutch capitalPassengers can now travel between the cities without having to stop off in Brussels, which makes it the perfect time to check out Wallpaper’s favourite spots in Amsterdam
-
The most whimsical hotel Christmas trees around the worldWe round up the best hotel Christmas tree collaborations of the year, from a ‘hotel within a hotel’ in Tokyo to 400 bellboy teddy bears in Paris
-
This rehabilitated arthouse cinema in the Netherlands romanticises the silver screenVisum Mundi is an eco-conscious, boutique cinema nestled in the heart of Wageningen, Netherlands
-
Tour Hotel de L’Europe’s new ’t Huys suites, quirky spaces by Amsterdam’s top creativesAmsterdam’s Hotel de L’Europe introduces whimsical suites by fashion designer Ronald van der Kemp, jewellery designer Bibi van der Velden, creative studio D/DOCK and more
-
Pulitzer Amsterdam’s whimsical new suites and a wellness space add to its canalside chicIn line with the city’s 750th anniversary, Pulitzer Amsterdam introduces two new Collector’s Suites, a three-storey Merchant Suite, and The Beauty House
-
Carmen Amsterdam is an ever-evolving treasure trove of experiencesCarmen Amsterdam is set within two mid-17th-century canal houses and features a shop, a café and a guesthouse
-
Villa One at the One & Only Palmilla — Los Cabos, Mexico -
Martim — Wroclaw, Poland
