You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Daily (Mon-Sun)
Daily Digest
Sign up for global news and reviews, a Wallpaper* take on architecture, design, art & culture, fashion & beauty, travel, tech, watches & jewellery and more.
Monthly, coming soon
The Rundown
A design-minded take on the world of style from Wallpaper* fashion features editor Jack Moss, from global runway shows to insider news and emerging trends.
Monthly, coming soon
The Design File
A closer look at the people and places shaping design, from inspiring interiors to exceptional products, in an expert edit by Wallpaper* global design director Hugo Macdonald.
Online furniture retailer Hem have taken a leap of faith and recently opened their first flagship store in Berlin’s creative district Kreuzberg. Designed to complement the company’s online shopping experience, the store occupies the ground floor of Hem’s headquarters on Friedrichstrasse and offers a direct conduit between the company and its clientele, with customers able to browse representative examples of the brand’s collection as well as order the entire collection in-store via dedicated tablets and laptops. The interior, designed by Hem CEO Jason Goldberg and colleagues Petrus Palmér and Ilenia Martini, is an ode to the brand with soft pastel shades and textural flourishes provided by its own hanging metal lamps and solid timber furniture. The company – who retains its ‘design made easy’ ethos – has already attracted a strong following; an ‘Easy Bar’ dispenses instant tutorials and free interior design advice, while those with larger ambitions can schedule appointments with Hem’s own team at an on-site design consultation centre.
ADDRESS
Friedrichstrasse 224