Rivian takes a break from trail running on the West Coast to hit the neon-streaked streets of Miami. For the first time, the electric SUV brand is making a splash at Miami Art Week, debuting a new exterior colour, Borealis, along with a limited-run Miami Edition of the R1S. There’s also an interactive installation and even a Rivian scent.
Rivian R1S Quad Miami Edition
All this activity stems from the carmaker’s desire to become more of a cultural player. The Rivian Concept Experiences, as seen in New York and California, are now joined by a pop-up Rivian pavilion in Collins Park, which is holding panel discussions throughout the week.
A render of Rivian's Miami pavilion
A render of Rivian's Miami pavilion
In addition, Rivian’s increasingly sophisticated manufacturing set-up makes short-run editions more practical, allowing the company’s design team more latitude to explore new materials and colour combinations. The arrival of the California Dune Edition R1 earlier this year was a pointer to things to come.
Design details of the Rivian R1S Quad Miami Edition
The Rivian R1S Miami Edition is certainly unexpected, picking up the city’s reputation for pastels and parties with a zinging colour scheme conjured up as part of Rivian’s handcrafted Studio Originals series. Just ten of the R1S Quad Miami Edition will be made, so if you fancy a palette of teal and pink, right down to the 22-inch wheels, along with an interior influenced by ‘Ocean Coast and Driftwood’, you’ll need to move fast.
Design details of the Rivian R1S Quad Miami Edition
Equally vibrant but less Florida-facing is Rivian’s new exterior colour, Borealis. Described as a colour-shifting velvety purple, it was inspired by imagery taken by a group of outward bounds Rivian owners during a solar event in 2024. The lustrous finish pairs nicely with the new All-Terrain Burnished Bronze 20-inch wheel.
The new Borealis paint, in imagery created by artist and photographer Tobias Hutzler
Finally, Rivian is using its Miami events to release its own scent. No word on commercial availability yet, but the smell is meant to convey ‘ruggedness and sophistication … inspired by diverse landscapes from alpine to canyon to forest’. You can’t get much more outdoorsy than that.
The new Borealis paint, in imagery created by artist and photographer Tobias Hutzler
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