Cupra Born: new arrival is one of the best compact EVs on the market
The new Cupra Born embodies characterful design and the spirited zip of electric driving
When we spoke to Cupra’s design director Jorge Díez about the Spanish brand’s ambitions and future, characterful electrification was at the top of his priority list. This car, the Cupra Born, is effectively the brand’s manifesto made real.
The Born is an electric hatchback that’s sized to be at the mid-point in a fast-maturing market. Not quite city-car compact, and certainly no match for the brawnier electric SUVs, it has a broad range of capabilities.
With a stated range of 215 miles for the basic v1 spec, it’s no long-distance cruiser, but it’s more than comfortable on the motorway and fast charging allows for all but the most ambitious distances to be covered with ease.
Cupra Born EV: brilliant around town
It also makes the Born a brilliant machine around town, with a greater range than cars like the Mini Electric, Peugeot e-208 and Honda e, meaning charging is required way less often.
In top v3 spec, the battery pack is boosted to 77kWh and the range stretched to an impressive 264 miles. You also get the kind of extras usually found only in much more expensive machines, such as massage seats and a heated steering wheel (an essential for cold-weather driving when you’re trying to conserve battery).
Other extras provided in the optional Tech L pack include wireless charging for your phone, keyless entry, and an intelligent park assist function. There’s also a nine-speaker audio system by Beats.
All in all, the Cupra Born offers a premium experience in a relatively small package, just the thing to lure people out of larger cars.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Just enough eccentricity
One of Cupra’s stated USPs is to make cars that are a little bit more exotic than your run-of-the-mill middle-market product. The Born is built on Volkswagen’s MEB electric platform (the Modularer E-Antriebs-Baukasten), a scalable system that underpins the company’s own ID range, the mid-size Audi Q4 e-tron and the excellent Škoda Enyaq iV. In terms of size and proportion, it matches up most closely to the VW ID.3, but where the Volkswagen is rather quotidian, the Born has little flourishes of eccentricity.
It boasts a face like a Gaudí gargoyle, and a badge that looks like an instrument from the Inquisition, while there are Calatrava-esque diversions into twisted geometry, particularly on the grille, dashboard, and D-pillar.
Splashes of the company’s signature copper finish lift the interior and exterior; our only quibble is the touch-sensitive controls for volume and heating (inherited from VW) that are fiendishly hard to operate consistently. Nevertheless, the Born sets itself apart without being overtly extrovert.
While global economics dictate that VW’s MEB-based cars must run the gamut of scale, we believe there’s a real benefit to downsizing. Leading industry figures have told us that advances in battery chemistry and production happen every month. Given this, VW’s recent decision to push back the introduction of its second-generation EV platform until 2028 would seem to make sense. As electrification comes of age, here’s hoping the modest automobile makes a comeback, offering efficiency, practicality, and style without sacrifice.
Cupra Born, from £36,475, price as tested £43,280
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Focal launches Diva Utopia, wireless speakers for aesthetically minded audiophiles
Focal’s felt-clad Diva Utopia speakers bring high-fidelity wireless sound to a huge range of audio applications
By Jonathan Bell Published
-
Watch: Jamie Dornan takes a bath in Le Courbusier’s villa for Loewe Perfumes
Jamie Dornan stars alongside Sophie Wilde in the new Loewe Perfumes 2024 campaign, shot by David Sims in Le Corbusier’s Villa Savoye
By Hannah Tindle Published
-
One to watch: Casey Zablocki’s Rocky Mountain surroundings feed into his vast sculptural work
Montana-based artist Casey Zablocki uses one of America’s largest kilns to create monumental ceramic, functional sculptures
By Dan Howarth Published
-
Ora-ïto transforms the Renault 17 into a futuristic yet retro-tinged vision
The R17 electric restomod x Ora-ïto is the fourth in Renault's series of designer-led reimaginings of iconic models from its past. We think it's the best of the lot
By Jonathan Bell Published
-
Specialist car-maker Ariel explorers the power of electrification with the E-Nomad concept
The Ariel E-Nomad is an all-electric, go-anywhere sports car concept for the dedicated enthusiast. Could it be the shape of sporting EVs to come?
By Jonathan Bell Published
-
A new exhibition at Los Angeles’ Petersen Auto Museum charts the rocky road to electric cars
‘Alternating Currents: The Fall and Rise of Electric Vehicles’ brings together EVs old and new, from forgotten prototypes to legendary innovations. We take a tour
By Jonathan Bell Published
-
Four tiny electric motors offer a space-saving take on modern urban transport
This quartet of ultra-compact city cars prove that big is definitely not better when it comes to last mile, last minute short haul travel in a built up area
By Jonathan Bell Published
-
We take Audi’s new Q6 e-tron quattro around and across the fjords of Norway
The new Audi Q6 e-tron quattro is a pure EV that marks a new design direction for the German brand, setting new tech standards along the way. Transportation Editor, Jonathan Bell, takes it for a drive
By Jonathan Bell Published
-
We sample the latest sports car from bespoke British manufacturer Theon Design
With the GBR002, Theon Design have transformed a classic Porsche into a low-key bespoke supercar, uprating and enhancing the iconic 964 model to exacting customer specifications
By Jonathan Bell Published
-
Can Lotus' mighty flagship SUV live up to the hype? We try out the Lotus Eletre R for size
Is day-to-day life with a 905hp electric SUV a delight or a disappointment? A fortnight with a Lotus Eletre R provides the answers
By Jonathan Bell Published
-
With the Lucid Air and now the Lucid Gravity, the Californian EV maker is redefining luxury
As the Lucid Gravity debuts, Derek Jenkins, Lucid Motors’ SVP of Brand and Design, discusses the EV company's approach to shaping high-end, high-performance electric cars
By Jonathan Bell Published