Loewe Technology takes television design in a new direction with the Iconic
The new Loewe Iconic is an OLED TV featuring innovative materials, bold design, and a powerful sound system
Revitalised German audio brand Loewe is forging ahead with new approaches to audio and video design. Hot on the heels of the recent Klang Sub1 subwoofer comes the Iconic, a 4K OLED television that uses ‘Syno-Stone’ in its construction. The company emphasises that this solid surface mineral has never been used before in consumer electronics, which is unsurprising when you consider its usual application is in interior design and architecture.
The material is akin to a kind of synthetic concrete, giving the Iconic a heft and presence suitable for interiors both austere and elegant. The company worked with Anders, a specialist fabricator located near Loewe’s hometown of Kronach, to incorporate Syno-Stone into the television’s structure. Featuring recycled materials – and itself fully recyclable – it gives this mighty screen (55in or 65in) an imposing presence.
Available in two finishes (Graphite Grey and Clay White), and incorporating a powerful soundbar into the frame, the Iconic’s emphasis on form as well as function edges it into Bang & Olufsen and Samsung Frame territory, all part of an increased uptake in premium TV design. With screen sizes continuing to increase, along with pixel density and refresh rates, televisions can no longer be easily hidden away. Far better to push aesthetic boundaries and make a virtue out of the form.
The Loewe name dates back 99 years, with a heritage filled with technological firsts and a reputation for high quality. Innovations include the first fully electronic television in 1931, the first portable television, 1963’s Optaport, and one of the earliest stereo sound television sets in the early 1980s. Now the German company once again finds itself back at the top of its field.
Loewe Iconic.65: £7,999; Iconic.55: £6,499
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
‘I was captivated by the idea of merging two iconic brands’: Nigo on his collaboration with Moncler and Mercedes-Benz, which features a 1990s-inspired riff on the G-Wagon
Unveiled at Moncler’s ‘The City of Genius’ event in Shanghai this past weekend, Japanese fashion designer Nigo unpacks his three-way collaboration with Moncler and Mercedes-Benz, which includes a play on the G-Class alongside a fashion collection in his eclectic style
By Jack Moss Published
-
Cathay Pacific’s new business class Aria Suites take flight
Cathay Pacific raises the bar for business-class travel with the launch of the much-anticipated Aria Suites
By Lauren Ho Published
-
Volvo’s ultra-efficient EX30 compact EV gets its first real competition, the new Smart #3
We experience the highly rated Volvo EX30 and Smart’s most recent foray into pure electric cars, the #3. Which is the best executed small SUV?
By Jonathan Bell Published
-
Loewe’s first portable speaker is a late Bluetooth bloomer – but it’s worth the wait
By Luke Halls Last updated
-
True vision: Loewe’s Bodo Sperlein brings art deco aesthetics to the small screen
By Elly Parsons Last updated