The Hasselblad X2D II 100C takes the iconic camera brand to a new level of sophistication
Sweden’s most sophisticated camera manufacturer announces a new flagship medium-format digital camera and zoom lens

Enter a new flagship for a camera brand already renowned for its position at the top of the tree. The new Hasselblad X2D II 100C is a medium-format camera with a 100MP capability and high dynamic range (HDR capability). All this in a compact body, alongside a newly launched standard zoom lens, the XCD 2,8–4/35–100E.
Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens
Hasselblad can trace its origins all the way back to 1841, when Fritz Wiktor Hasselblad set up a trading company that only branched out into photography at the behest of his son in the years that followed. Based in Gothenburg, the company forged an early partnership with Eastman Kodak before evolving into a military camera supplier during the Second World War and then making civilian cameras from 1941.
The new Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens
The company’s first genuine icon came in 1957 with the 500 C medium-format film (120) film camera, a design that stayed in production all the way through to 2006. A famed partnership with Nasa – Hasselblad cameras went to the Moon – as well as pioneering technical innovations like the creation of the first digital compact mirrorless medium-format camera in 2016, have kept the company relevant and in high demand.
The new Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens
Unsurprisingly, the new camera is an upgrade of the existing X2D 100C, bringing with it HDR image processing that’s dedicated to reproducing natural colours in a variety of lighting conditions. Paired with a 100-megapixel sensor with 16-bit colour depth and the capability of capturing no less than 281 trillion colours (yes, that was Hasselblad’s quoted number), the new camera is a powerhouse for professionals.
Rear view of the new Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens
Designed to be used with a new iOS app, Phocus Mobile 2, the camera and lens are a formidable combination. The latter serves as a remote control with live view as well as an editing platform. The camera itself has 1TB of internal SSD storage, with control via a 3.6in OLED touchscreen and full complement of physical controls in addition to an electronic viewfinder.
All the components of the new Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens combo
The new sensor is matched with a new stabilisation system that’s more than eight times more efficient than its predecessor, enabling long exposures to be taken without the use of a tripod. The camera body is also lighter than the earlier model. The new lens is a 28-76mm zoom that provides a wide range of flexibility from portraits to street photography and landscapes. An ultra-fast autofocus system works hand in hand with the X2D II’s control algorithms. At 138mm long, it weighs in at 894g.
The new Hasselblad X2D II 100C camera and XCD 2,8–4/35–100E zoom lens combo
Both camera and lens can be hauled around in Hasselblad’s new Vandra Camera Backpack, a ruggedised 20-litre bag designed to keep every accessory safe and on hand.
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The new Vandra Backpack from Hasselblad
Hasselblad X2D II 100C, €7,200, XCD 2,8–4/35–100E lens, €4,800, Vandra Backpack, €429, Hasselblad.com, @Hasselblad
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
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