St. Regis Hotels and Resorts illustrates its spirit of celebration

A collaboration between St. Regis and New York artist Tug Rice captures the storied brand’s Gilded Age glamour and decadent modernity

st. regis hotels and resorts
One of a new series of illustrations by Tug Rice for the hotel brand
(Image credit: Courtesy of the artist and St. Regis Hotels and Resorts)

In Partnership With St. Regis Hotels and Resorts

By
in Features

A fine hotel is conceived as both an act of passion and a commitment to make every guest’s stay one in which they can live exquisitely and celebrate lavishly. That has always been the spirit of the St. Regis Hotels and Resorts brand, ever since its first property swung open its doors on New York’s Fifth Avenue in 1904.

More than a century later, with more than 60 addresses across Europe, the Middle East and beyond, each St. Regis remains heavy with history; its shared timeless rituals reinterpreted through a modern, local lens.

The spirit of celebration

st. regis hotels and resorts

(Image credit: Courtesy of St. Regis Hotels and Resorts)

The art of gathering has long been its hallmark, inherited from the Gilded Age soirées of Caroline Astor, matriarch of America’s first high-society register and mother of St. Regis founder John Jacob Astor IV.

On Christmas Eve, more than a hundred of New York’s elite would be invited to attend one of her infamous parties in her storied ballroom, which would be transformed into a decadent winter wonderland, with abundant decorations, sparkling ornaments, verdant garlands, fine crystal and exquisite floral arrangements creating an enchanting backdrop.

st. regis hotels and resorts

(Image credit: Courtesy of St. Regis Hotels and Resorts)

st. regis hotels and resorts

(Image credit: Courtesy of St. Regis Hotels and Resorts)

This season, the brand’s ethos as the House of Celebration is brought vividly to life through a collaboration with illustrator Tug Rice. In a series of vibrant compositions, Rice reveals how celebration thrives in both spontaneity and ceremony, St. Regis rituals and those created with loved ones.

Afternoon teas, champagne toasts and midnight suppers appear alongside quiet exchanges of affection, allowing each illustration to feel like a window into the brand’s rich heritage. Across its global addresses, St. Regis becomes a home for revelry, reflection and connection, where tradition and modernity harmonise in moments both large and small.

st. regis hotels and resorts

(Image credit: Courtesy of St. Regis Hotels and Resorts)

stregis.com, tugrice.com

Sofia de la Cruz
Travel Editor

Sofia de la Cruz is the Travel Editor at Wallpaper*. A self-declared flâneuse, she feels most inspired when taking the role of a cultural observer – chronicling the essence of cities and remote corners through their nuances, rituals, and people. Her work lives at the intersection of art, design, and culture, often shaped by conversations with the photographers who capture these worlds through their lens.

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