
Verso
Aptly named Verso, the Latin word for 'reverse', the Swedish skincare brand is out to defy traditional signs of ageing. The inclusion of the patent-pending substance Retinol 8, a newly developed cosmetic ingredient said to exceed the potency of Retinol by eight times, makes the five-step regimen ‘a milestone within modern skincare’. Creator Lars Fredriksson, previously behind Scandinavian brands Swedish Skincare System, Restylane and Jabu’she, enlisted the help of scientists and doctors (some from Karolinska University Hospital in Stockholm) in the development of this forward-thinking brand – and design agency Today Creative to create the packaging.
Starting at 325 SEK; www.versoskincare.com
Writer: Micha van Dinther