Blow-dry bars are nothing new, of course, but few have the style and finesse of London’s newest studio: DryBy (opens in new tab).
Hidden away on Mortimer Street, close to the bustle of Regent Street, the new blow-dry and nail art studio is the brainchild of Hungarian-raised, London-based sister duo Krisztina van der Boom and Anita Puluczkai. Inspired by the cosmopolitan feel of New York blow bars, the sisters teamed up with close friend Clemence Pirajean, lead partner at Studio KO, a leading European architectural firm known for their work with the likes of Chiltern Firehouse and Aesop, to create their heaven-sent escape.
The result is a beautifully renovated early 19th century expanse; exposed wooden floorboards and dusky pink walls contrast elegantly with the dark grey borders and copper accents. Nearly all the furniture has been tailor-made for the space, from the marble styling station (which cleverly conceals unsightly wires and plugs) to the equally elegant and comfortable styling chairs.
Like the décor, the services they offer are well thought through. Start with a mini head massage accompanied by a mineral process to soothe dry scalps, or a miracle treatment using the Philip B (opens in new tab) range of botanicals. Their blow out menu, inspired by and named after various cities around the world, caters to all occasions and desires. Nails are a contemporary affair too, with a plethora of shades and tints both modern and understated. (Think Soigné (opens in new tab), Nailberry (opens in new tab) and Lauren B (opens in new tab).) Settle in for a treatment and, chances are, you'll never want to leave.
Photography: Amy Hargreaves
74 Mortimer Street
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