Blow-dry bars are nothing new, of course, but few have the style and finesse of London’s newest studio: DryBy.
Hidden away on Mortimer Street, close to the bustle of Regent Street, the new blow-dry and nail art studio is the brainchild of Hungarian-raised, London-based sister duo Krisztina van der Boom and Anita Puluczkai. Inspired by the cosmopolitan feel of New York blow bars, the sisters teamed up with close friend Clemence Pirajean, lead partner at Studio KO, a leading European architectural firm known for their work with the likes of Chiltern Firehouse and Aesop, to create their heaven-sent escape.
The result is a beautifully renovated early 19th century expanse; exposed wooden floorboards and dusky pink walls contrast elegantly with the dark grey borders and copper accents. Nearly all the furniture has been tailor-made for the space, from the marble styling station (which cleverly conceals unsightly wires and plugs) to the equally elegant and comfortable styling chairs.
Like the décor, the services they offer are well thought through. Start with a mini head massage accompanied by a mineral process to soothe dry scalps, or a miracle treatment using the Philip B range of botanicals. Their blow out menu, inspired by and named after various cities around the world, caters to all occasions and desires. Nails are a contemporary affair too, with a plethora of shades and tints both modern and understated. (Think Soigné, Nailberry and Lauren B.) Settle in for a treatment and, chances are, you'll never want to leave.
The brainchild of sisters Krisztina van der Boom and Anita Puluczkai, the space marries style and substance
Elegantly renovated, the space features exposed wooden floorboards, dusky pink walls, copper accents and a marble styling station
Like the décor, the services offered by DryBy are well thought through, be they modern blow drys or contemporary manicures
INFORMATION
Photography: Amy Hargreaves
ADDRESS
DryBy
74 Mortimer Street
London
W1W 7RZ
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