Myro fights plastic waste with its totally tubular deodorant alternative

Myro fights plastic waste with its totally tubular deodorant alternative

Visibility, the design firm behind our 2015 fitness kit for Wallpaper* Handmade, has returned to wellness in its latest product, a refillable deodorant system for Myro that addresses the health concerns and ecological impact of the plastic industry.

The New York City-based multidisciplinary studio (that also designs spaces and furniture) was keen to present ‘a new take on deodorant’, co-founder Sina Sohrab explains over email. The design centres on a permanent piece of hardware that the user keeps, and recyclable refill pods that plug into it.

The resulting system uses 50 per cent less plastic than a typical drugstore deodorant, while offering a refreshing design-take on the often unappealing bright-white shells of off-the-shelf deodorant casings. The millennial-friendly tube colours (Flame, Moss, Royal, Slate and Blush) elevate a not-so-glamorous routine object into one that can stand with pride in your bathroom cabinet, or lovingly slung in your travel bag. (It’s airport-security friendly, and reassuringly leak-proof).

Myro deodorant, by Visibility

Meet more artists, designers and activists changing the tide on ocean waste here

Ease-of-use was as important as ease-on-the-eye for Visibility: ‘The fully recyclable replacement deodorant pods slip in, are used with the familiar turning of a dial and, when empty, pop out automatically’. Plus, the refills (in your chosen scent, called things like ‘Chill Wave’ or ‘Pillow Talk’) get sent straight to your door.

These letterbox life-savers each come packed with plant-based ingredients like barley powder to keep you dry, and essential oils that release scent over time, rather than clogging your pores with an initial scent-hit when you role out of bed. What’s more, there’s no aluminum, parabens, phthalates or talc to mess with your day.

Turning a morning must into a ritual – that’s also doing its bit to help the environment – Myro is ‘giving daily routines their due’. Don’t sweat it. §

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