Another page: Met opens pop-up bookstore for new Met Breuer

Another page: Met opens pop-up bookstore for new Met Breuer

Shortly on the heels of its new logo, The Met will be launching of its first-ever pop-up store, Phaidon x The Met Bookstore.

The pop-up bookstore coincides with the opening of the new Met Breuer, the museum’s new space dedicated to modern and contemporary art.

Pulling upon Phaidon’s extensive collection of architecture, design and contemporary art books, Phaidon x The Met Bookstore is set to feature limited and signed editions, including exclusive Phaidon and Met publications to complement the offerings of the Met Fifth Avenue bookstore. An adjacent gallery will also be showcasing a curation of limited edition prints, available for sale.

’In contrast [to the Met Fifth Avenue bookstore], for the Met Breuer, we wanted to combine that authority with a different, but like-minded sensibility,’ says Jo Prosser, Vice President of Merchandising and Retail. As the space will be home to several exhibitions in the future, the collaboration treads lightly — employing a clean aesthetic that will be easy to remove and swap out for other installations in the future.

’I like the idea of different uses at different times, with the five floors of the Met Breuer providing a series of intersecting experiences that change with the season,’ Prosser says. ’It’s so exciting to be able to connect with new audiences in this way.’

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