Helveticookies by Beverly Hsu

Alphabetical shaped cookies
(Image credit: press)
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Thought up by graphic designer Beverly Hsu, in response to a ‘love for both design and food’, these Helvetica cookie cutters are the ultimate typographic treat.

Helvetica cookie cutters

(Image credit: press)

Unveiled at a design show during her senior year at Pennsylvania’s Carnegie Mellon University, Hsu’s unique kitchen utensil has since received plenty of attention – with biscuit fans around the world placing orders.

Produced by wrapping sheet aluminum around an acrylic letterform, Hsu plans to churn out as many cookie cutters as she can to meet demand.

That said, typographic purists may raise an eyebrow or two - Hsu was forced to use Helvetica Bold for the frame, because, as she sensibly put it, ‘thinner cookies would probably burn in the oven.’

Melina Keays

Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms

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