'Femton': an organic workout collection from Ali Safa A and Analogue Ways

Drawing inspiration from long, cold winters in Sweden spent cooped up indoors comes a new collection of workout gear designed by industrial design student Ali Safa A.

Named 'Femton', the collection strives to alter public perceptions of exercise equipment while aiming to encourage healthy living and raise environmental awareness. The concept for the gear arose from Swedish designer Safa’s contempt for the array of plastic and rubber workout products available on the market today. He thus set out to create an alternative selection of products ‘designed to be a part of a characteristic home, always visible and to keep you motivated’.

Comprised of four apparatuses – an adjustable dumbbell, a core wheel, two push-up barrels and a jump rope – the tools are crafted from ash, marble and hemp. This choice of materiality may more typically be associated with the likes of a kitchen counter catalogue, but it provides the workout tools with a pure and natural material quality not often seen in exercise equipment. It is with this choice of material that Safa has hopes in ‘bringing back traditional values to a modern context’.

'Femton' is not currently available for purchase but Safa has been been in discussions with retailers about the potential for a limited-edition collection in the near future. The 'Femton Workout Kit' will, instead, be exhibited as part of a wider Analogue Ways expo (itself past of the Artisanal Ways offering) during Salone del Mobile, at OED Studio.

With its natural simplicity and pleasing aesthetic, this workout collection has some real weight behind it.

INFORMATION

For more information, visit the Analogue Ways website

ADDRESS

OED Studio
via Savona, 11
Milan

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