Melbourne’s world-leading range of plant-based eatery options often crops-up in conversations around meat-free living. Yet Church Street Butchers is going from strength to strength; perhaps due to the recent addition of fruit and vegetables to its pantry.
Church Street Butchers has had family-friendly, ethical production and its heart since 2015, when it first opened, but a redesign was in order, to correspond with the store’s product expansion. A complete re-fit comes courtesy of local firm Ewert Leaf. ‘Prior to the refurbishment, the Butcher’s offering had grown beyond its original set up as a local butcher to include deli products and fresh vegetables,’ lead interior designer, Amy Stuart, explains. ‘In its new format the interiors and aesthetic match the offering in a space where product is seamlessly displayed in a browsing-friendly design and layout.’
Italian Terrazzo from Signorino – flecked with accents of deep green natural stone – forms the base of the main meat and poultry display and is accentuated by the custom overhead pendant, by Sphera Lighting. The feature counter makes a statement against the backdrop of classic ceramic wall tiles; thinly cut in a brilliant, glossy white. Hardwood timber floorboards in grey aubergine and warm taupe are laid underfoot, with carefully curated produce displayed in sage-green, custom-made curved cabinets constructed from American oak veneer.
Whether meat-eating, or meat-free, Brighton locals clearly remain engaged with organic, sustainably sourced produce for (and from) the local community, and are willing to pay top Australian dollar for it. Now, the interior (a far cry from the clinical, strip-lit environment of the previous design) matches the quality of the produce and the expert team. It’s a location to which knowledgeable customers will continue to flock.
For more information, visit the Church Street Butchers website
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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