4th Floor salon collaboration

To celebrate their 20th anniversary London’s 4th Floor salon, approached four famous-in-the-field clients (Tom Dixon, John Pawson, Brad Lochore and Sophie Smallhorn) to create limited edition packaging for the salon’s new line of shampoos.
It’s not often that the realms of grooming and design overlap, so we seized the opportunity to find out how these well-known creatives view the superfluous world of beauty.
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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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