Fashion week A/W 2012 invitations

By Jack Moss
last updated

Kenzo invitation pack

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Kenzo's cheerful invitation pack, complete with a yellow-tipped paint stirrer, set Paris Fashion Week off to a colourful start

Kenzo invitation pack

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Kenzo

Keychain invites

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Maison Martin Margiela sent out an unassuming keychain, but this was no ordinary key holder...

Mini torch invite


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.. A press of a button later, the mini torch projected the show details 

Paris invites


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Maison Martin Margiela

Sugar paper invite

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Akris turned humble sugar paper into a sculptural invitation and press pack. The invitation mimicked the giant walls that models emerged from to reach the catwalk at the show

Sugar paper invite


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Akris

Comme des Garcons invitation


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Comme des Garcons introduced a twist to its trademark black and white, font-centric offering with a centralised typeface, which - upon closer inspection - was deliberately blurred 

Chanel invitation


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A mini plastic print depicting a futuristic crystal cave was glued onto Chanel's textured card

Chanel invitation


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Chanel's after-party invitation... 

Chanel invitation


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.... with a panelled overlay, which teasingly revealed its contents

Chanel invitation


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Chanel

Chanel invitation


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Chanel

Balmain invitation


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Balmain's subtle gold colour-edged invitation

Rodger Vivier invitation


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An intriguing multi-layered paper invitation from Roger Vivier...

Roger Vivier invitation

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.. opened up to reveal a graphic series of intricate die-cut Parisian landmarks

Roger Vivier invitations

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Nestled among Roger Vivier's iconic Parisian landmarks, such as the Luxor Obelisk, Louvre and Arc de Triomphe, was the Roger Vivier shoe

Vivienne Westwood invitation

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Vivienne Westwood indulged in the art of counterfeiting, using a £50 bill as a basis for her invitation, which was then graffitied on the back with the word 'London'

Burakuyan card invitation

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A tribal tattoo-like spot gloss print gave texture to the Burakuyan card

Christian Dior invitation

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An elegant gold, foil-blocked pattern lit up an otherwise classic invitation from Christian Dior

Christian Dior invitation

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Christian Dior

Céline invitation

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Complementing the screen-printed effect, Céline designed its trend book for the A/W 2012 collection to be a giant-sized fold-out poster

Céline invitation

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Céline

Céline invitation

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Céline

Céline invitation

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Céline

Dries Van Noten's invitation

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With a thick matt white embossed surface on one side and a glossy black layer on the other, Dries Van Noten's invitation was a play on contrasts

Yves Saint Laurent invitation

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The charming tissue-paper-lined envelope from Yves Saint Laurent, enclosed with a thick textured card invitation. Points for picture-perfect handwriting

Marc Newson's new K-01 camera invitation

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The details for the launch event of Marc Newson's new K-01 camera for Pentax aptly arrived in an envelope resembling traditional camera film packaging

Marc Newson's new K-01 camera invitation

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The camera itself, pictured on the enclosed A5 invitation

Junya Watanabe's invitation

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Slightly smaller than the standard A4 dimensions, Junya Watanabe's custom-sized offering came speckled with a purple sans serif typeface

Loewe embossed invitation

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Loewe sent out a rubberised card that was subtly detailed with a black embossed gloss pattern - a look that cropped up on a number of invitations this season

Loewe matching envelope for invitation

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Loewe's matching black paper-lined envelope

Miu Miu's stationary show invitation

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A nude gold-edged variation on Miu Miu's perfect show stationary. Invitation details were printed on textured paper with gold borders and attached to a weighty lacquered Plexiglas sheet 

Chloé's invitation

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Matching the logo, a peach pink shade lined the edges of Chloé's invitation

luggage tag from Louis Vuitton invitation

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A useful leather luggage tag from Louis Vuitton

Haider Ackermann's invitation

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The minimalist aesthetic of Haider Ackermann's textured rectangular card was broken up with fluid calligraphy-style printing

Hermès invitation and envelope

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The pack from Hermès - a white folder embossed with a discreet logo on the front - enclosed a cloth-lined, floral invitation card...

Hermès RSVP card

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.. and a thoughtfully stamped RSVP card

Stella McCartney invitation and envelope with tube of sparklers

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A silver foil envelope from Stella McCartney contained a thick grey card, edged with pink neon and a tube of 'Stella' sparklers

Roland Mouret's invitation

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Roland Mouret's textured, pearlised paper offering came tied with a velvet bow

Roland Mouret invitation

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Roland Mouret

Cesare Paciotti invitation

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Shoe designer Cesare Paciotti's sketch of a pointy stiletto featured on his glossy, two-toned invitation card

Cesare Paciotti

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Cesare Paciotti

Givenchy invitation pack

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The Givenchy invitation pack came enclosed with a limited-edition print...

Givenchy invitation pack

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 elegantly numbered on the jacket of the folder

Givenchy invitation

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Givenchy

Giambattista Valli invitation

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A pleasant clash of pink and red tones from Giambattista Valli

Viktor & Rolf invitation

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An oversized card from Viktor & Rolf

Viktor & Rolf invitation

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Viktor & Rolf

Gucci's thick dark indigo card for Milan Fashion Week

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A velvet floral pattern and foil-blocked type embellished Gucci's thick dark indigo card for Milan Fashion Week

SW1's launch collection invitation

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SW1's launch collection invitation featured a powdery yellow and white colour scheme, with the envelope and card subtly debossed with the new brand's logo

Prada invitation

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Eschewing an actual invitation card, Prada sent out envelopes lined with purple canvas, which had been printed with the all the necessary show details

Fendi invitation

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Fendi's scaley, textured offering opened up to reveal...

Fendi invitation inside

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... a graphic, pamphlet-style stitched binding

Valentino show invitation

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For the Valentino show, a white wax paper layer was printed with transparent type. When pressed against an accompanying piece of grey wax paper, it revealed the show details

Versace invitation

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Versace sent out a matte black card, subtly printed with a glossy Versace logo...

Versace mirror finish invitation

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The mirrored finish on the other side of Versace's invitation

Mary Katrantzou invitation

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Mary Katrantzou used a clever lenticular printing process to created a hologram effect for the pencils on her London Fashion Week card

Margaret Howell invitation

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Margaret Howell chose a moss green and navy blue colour scheme this season and a pop-out, black foil-stamped print

Margaret Howell invitation

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Margaret Howell

Meadham Kirchhoff invitation pack

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Meadham Kirchhoff's weighty pack featured punk-esque comic book-style illustrations

Meadham Kirchhoff invitation

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Meadham Kirchhoff

Roksanda Ilincic's invitation

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Deep purple on one side and lilac on the other, Roksanda Ilincic's invitation was joined together with five layers of thick, cyan-coloured card

Roksanda Ilincic invitation

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Roksanda Ilincic

Louise Gray QR code invitation

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More brands are embracing the digital age, and Louise Gray is no exception. This invitation paid homage to the QR barcode, which was also a central theme in the designer's A/W 2012 collection

Louise Gray invitation

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Louise Gray

Acne studios invitation

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Acne's thick beige card featured a graphic, debossed fluorescent font on one side... 

Acne invitation

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... and a pearlised acquamarine finish on the other

Peter Pilotto invitation

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Peter Pilotto presented a bright red digital floral print, which was later seen in the detailing on some of the pieces of the A/W 2012 collection

Alexander Wang invitation

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In New York, Alexander Wang kept things simple, merely embellishing the invitation with a glossy typographic finish

Alexander Wang

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Alexander Wang

Rodarte's invitation

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Rodarte's play on embossing and debossing techniques

Rodarte's invitation

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Rodarte

Victoria Beckham invitation

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A fuss-free textured card from Victoria Beckham

Tommy Hilfiger leather invitation

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Tommy Hilfiger sent out thick burgundy leather cards, stitched with gold thread

Tommy Hilfiger invitation

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Tommy Hilfiger

Reed Krakoff’s invitation

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Reed Krakoff’s launch invitation for the installation of felt-covered chairs he exhibited at Jeanne Greenberg Rohatyn’s gallery was aptly lined with a grey felt cover

Reed Krakoff’s invitation

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Reed Krakoff

Marc by Marc Jacobs invitation

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White and grey typography set against a black background on the Marc by Marc Jacobs invitation

Theysken’s Theory invitation

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Theysken’s Theory sent out narrow, sealed envelopes, which had to be torn open

Theysken’s Theory envelope

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Theysken’s Theory

Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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