Moscot: With over 100 years of eyewear expertise, five generations of Moscot men have each left their unique mark on the family-owned business. From operating out of a pushcart on Orchard Street in 1899 to surviving the Great Depression and finally thriving in New York’s Lower East Side, Moscot Eyewear’s Americana legacy is an essential part of the brand – as is the close-knit clan behind it.
‘When you think about the fact that we have been operated by the same family more than a century, you’re reminded that each generation at some point have been involved in making the brand grow and evolve ’, says current CEO, Harvey Moscot. ‘I have had the opportunity to work with my father, and now with my own son. Passing on the torch is something I am immensely grateful for. Not only to teach my son things I have learned over the years but also to make the most of their unique background and perspective’.
The all-American eyewear brand is still infused by the core values established at the turn of the last century. Moscot refers to their frames and shades as ‘Classiconics’ – iconic classics that stand the test of time with craftsmanship at the core of their design. Using mineral glass sun lenses, frames handcrafted in Italian acetate and offering multiple sizes (one does not fit all) results in spectacles that are not only spectacular to look through – but also to look at! Photography: Aylin Bayhan. Writer: Josefin Forsberg