Wallpaper* / Reebok exhibition, London

Reebok exhibition, London
(Image credit: Ora Ito)

Back in June, we revealed our collaborative project with Reebok (opens in new tab). Together we tapped into the worlds of design, architecture and film, handpicking five of Europe's leading creatives and inviting them to take their cue from Reebok's design DNA to create one-off artworks inspired by the brand's ZigTech, Men's Toning and RealFlex technologies.

Previously only presented as concepts, these high-flying artworks were finally showcased in the flesh, for one night only (28 July), at The Great Room - interior design company 1508 London (opens in new tab)'s new gallery space. In the presence of some of the collaboration's designers - Richard Pearce and Alex Griffin of Partizan Darkroom (opens in new tab), Fabio Novembre (opens in new tab) and A-Cero (opens in new tab) architects Rafael Llamazares and Joaquin Torres - guests, including David Gandy and Dinos Chapman (opens in new tab) flocked in, with the evening further enhanced by the backdrop of a balmy London summer's evening and beer courtesy of Peroni (opens in new tab).

Throughout the space, the functionality and pioneering looks of the new Reebok designs were transposed in an array of ways. Spanish architects A-Cero displayed their EasyTone-inspired sculptural display, while further afield designer Fabio Novembre's life-sized black horse sculpture was a delightfully stark contrast to its angular corner wall setting. To its right, the wall-mounted rubberized artwork from French artist Ora Ito (opens in new tab) was presented with the RealFlex shoe and created a dramatic wall-mounted installation made from Hi-Macs.

Meanwhile appearing in digital representation, a projection of Christoph Behling (opens in new tab)'s futuristic running experience, defined by a floating 300m running track, played on loop. And hard to be missed, the larger than life skyward installation from London-based Alex Griffin and Richard Pearce of film production house Partizan Darkroom, who wowed the crowd with an interactive installation that responded to guests’s movements as they walked within the space.

Reebok exhibition, London

‘The sole is the most beautiful part of the shoe,’ says Ito of his decision to single out this component for his artwork, ’it’s like a landscape’

(Image credit: Ora Ito)

Reebok exhibition, London

The 2 m-high glossy stallion  was inspired by the ZigTech trainer

(Image credit: Fabio Novembre )

Reebok exhibition, London

Homing in on long-time association between movement and the horse, Novembre wanted to combine the ideas of energy, agility, speed and power with the flowing lines of the ZigTech

(Image credit: Fabio Novembre)

Reebok exhibition, London

Partizan created a visual concept based on the energy transfer technology of the ZigTech shoe. The interactive installation reacts to the movement of people within the space – giving motion to the reeds

(Image credit: Alex Griffin and Richard Pearce )

Reebok exhibition, London

Reecharge concept comes from the piezoelectric technique, which results in electricity being produced due to the mechanical energy created when the runner wears the Reebok ZigTech

(Image credit: Christoph Behling)

Reebok exhibition, London

Architects took Reebok’s Easytone shoe as the focus of their piece (seen here in the foreground). Trying to capture the flexibility of the shoe into a solid shape, the architects played with the idea of contour lines and traditional architectural models

(Image credit: A-Cero)

Reebok exhibition, London

On display were a selection of Reebok running shoes – dating from the very first model produced in 1895, to the Reebok Classic and the new ZigTech

(Image credit: press)

Reebok exhibition, London

A-Cero architects Rafael Llamazares and Joaquin Torres

(Image credit: press)

Reebok exhibition, London

Model David Gandy

(Image credit: press)

Reebok exhibition, London

Artist Dinos Chapman

(Image credit: press)

Reebok exhibition, London

Musician Mr Hudson

(Image credit: press)

Reebok exhibition, London

Musician Jade Williams aka Sunday Girl

(Image credit: press)

Reebok exhibition, London

Richard Pearce and Alex Griffin of Partizan Darkroom

(Image credit: press)

Reebok exhibition, London

Recording artist and fashion designer Lily Allen

(Image credit: press)

Reebok exhibition, London

Wallpaper* editor-in-chief Tony Chambers and designer Fabio Novembre

(Image credit: press)

Reebok exhibition, London

Gary Kemp and Simon Mills

(Image credit: press)

Reebok exhibition, London

Model Kelly Brook and presenter Jameela Jamil

(Image credit: press)

Reebok exhibition, London

Model Amy Bailey

(Image credit: press)

Reebok exhibition, London

Actor Nicholas Hoult

(Image credit: press)

Reebok exhibition, London

Actress Gemma Chan

(Image credit: press)

Reebok exhibition, London

Presenter Zara Martin and television director Wayne Yit

(Image credit: press)

Reebok exhibition, London

Actor Matt Horne

(Image credit: press)

Reebok exhibition, London

Kelly Brook and Lily Allen

(Image credit: press)

Reebok exhibition, London

Actress Tullulah Harlech

(Image credit: press)
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.