Back in June, we revealed our collaborative project with Reebok (opens in new tab). Together we tapped into the worlds of design, architecture and film, handpicking five of Europe's leading creatives and inviting them to take their cue from Reebok's design DNA to create one-off artworks inspired by the brand's ZigTech, Men's Toning and RealFlex technologies.
Previously only presented as concepts, these high-flying artworks were finally showcased in the flesh, for one night only (28 July), at The Great Room - interior design company 1508 London (opens in new tab)'s new gallery space. In the presence of some of the collaboration's designers - Richard Pearce and Alex Griffin of Partizan Darkroom (opens in new tab), Fabio Novembre (opens in new tab) and A-Cero (opens in new tab) architects Rafael Llamazares and Joaquin Torres - guests, including David Gandy and Dinos Chapman (opens in new tab) flocked in, with the evening further enhanced by the backdrop of a balmy London summer's evening and beer courtesy of Peroni (opens in new tab).
Throughout the space, the functionality and pioneering looks of the new Reebok designs were transposed in an array of ways. Spanish architects A-Cero displayed their EasyTone-inspired sculptural display, while further afield designer Fabio Novembre's life-sized black horse sculpture was a delightfully stark contrast to its angular corner wall setting. To its right, the wall-mounted rubberized artwork from French artist Ora Ito (opens in new tab) was presented with the RealFlex shoe and created a dramatic wall-mounted installation made from Hi-Macs.
Meanwhile appearing in digital representation, a projection of Christoph Behling (opens in new tab)'s futuristic running experience, defined by a floating 300m running track, played on loop. And hard to be missed, the larger than life skyward installation from London-based Alex Griffin and Richard Pearce of film production house Partizan Darkroom, who wowed the crowd with an interactive installation that responded to guests’s movements as they walked within the space.
Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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