Ralph Lauren Polo's 4D holographic wall of water lights up Central Park during New York Fashion Week

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New York Fashion Week show
3775722940001 A 60 ft water wall provides the backdrop for Ralph Lauren Polo's S/S 2015 New York Fashion Week show
(Image credit: press)

'When I began designing, I started with the timeless elements of a classic style I called Polo,' reminisces Ralph Lauren, of the early beginnings of the now iconic American sportswear house. Last night, Lauren added 'a fresh, modern spirit' to the megabrand, opening its first flagship store on New York's Fifth Avenue with a watershed fashion week show.

Back in 2011, the house projection mapped its New Bond Street store with 15ft models, who strode across the exterior. Yesterday, Ralph Lauren scaled things up a notch, taking over Central Park's Cherry Hill pond for its latest hi-tech hijinks: a holographic light show extravaganza, set against a 60 ft wall of water. The misty backdrop romantically offset Polo's spirited S/S 2015 offering, which saw its famed t-shirt teamed with silken ball skirts. Meanwhile, Big Apple icons from the Brooklyn Bridge to the High Line completed the cinemascape.

Mere blocks away, the three-storey, 38,000 sq ft store similarly drew together the Polo universe, while also debuting Ralph Lauren's first coffee shop 'Ralph's Coffee'. Located on the corner of Fifth Avenue and 55th Street, the destination boutique's historic façade gives way to traditional Ralph interiors, uniting the polished woods of a Long Island boathouse with the lime-washed brickwork of a Williamsburg loft. The morning after the night before, you can imagine the still mesmerised party goers forming at neat queue at Ralph's.

Central Park's Cherry Hill pond

Central Park's Cherry Hill pond hosted the house's hi-tech hijinks

(Image credit: press)

models wearing t-shirt paired with silken ball skirts

The misty setting romantically offset Polo's spirited S/S 2015 offering that saw the famed t-shirt paired with silken ball skirts

(Image credit: press)

fitting moving cinemascape

New York icons served as a fitting moving cinemascape

(Image credit: press)

Polo's first flagship store on New York's Fifth Avenue

The grandiose celebrations were in aid of Polo's first flagship store on New York's Fifth Avenue

(Image credit: press)

Ralph Lauren's first café, 'Ralph's Coffee'

The three-storey boutique also debuts Ralph Lauren's first café, 'Ralph's Coffee'

(Image credit: press)

traditional Ralph interiors

Located on the corner of Fifth Avenue and 55th Street, the destination's historic façade gives way to traditional Ralph interiors, uniting the polished woods of a Long Island boathouse with the lime-washed brickwork of a Williamsburg loft

(Image credit: press)
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