Calvin Klein 205W39NYC and Sterling Ruby collaborate on the brand’s new Paris HQ

Calvin Klein 205W39NYC and Sterling Ruby collaborate on the brand’s new Paris HQ

Pompoms, chrome doors and streamers are just some of the objects suspended from the ceiling of Calvin Klein 205W39NYC’s newly opened 15,000 sq ft headquarters in the 7th arrondissement of Paris. The two-floor space, designed by the New York-based firm Architecture Research Office, features an immersive artwork conceived by Sterling Ruby. The California-based multimedia artist is a longtime collaborator of the brand’s chief creative officer Raf Simons, and has been integral in cementing his paint-spattered, pop-art centric and Americana infused vision of the label since he took its creative helm in August 2016.

Calvin Klein 205W39NYC has unveiled its new Paris headquarters, with artwork conceived by Sterling Ruby

Sterling has already overhauled Calvin Klein 205W39NYC’s 12th floor showroom and the ground floor space of its 205 West 39th Street headquarters in New York. The floors feature red white and blue canvas covered walls, suspended metal buckets and soft sculptures. The brand also reopened its Ruby-designed Manhattan flagship last August, one featuring bright yellow scaffolding, suspended fringing and quilted wall hangings, in a sublime blend of art meets commerce.

Calvin Klein 205W39NYC’s Paris headquarters will house the brand’s men’s and women’s collections, which for A/W 2018 took inspiration from 50 words used to represent the United States. A royal blue reception area welcomes guests, featuring upholstered walls and a sweeping circular curtain. Upstairs on the mezzanine level, brightly coloured laminate tables and pedestals populate the space. Ruby’s mobile sculpture hangs from the vaulted ceiling, its natural grey ceiling forming the backdrop to suspended pompoms, flags, metal buckets and baseball bats. 

Simons’ A/W 2018 show for the brand was a blend of old and new symbols of America, and featured prairie dresses and spaceman suits, rodeo shirts and cartoon prints. Calvin Klein 205W39NYC’s new Paris base also blends the modern with the antique. Ruby’s schizophrenic mobile hangs from a vaulted ceiling, which retains the curved metal markings of its 1800s architecture.

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