Balearic bounty: Loewe celebrates the third edition of its summer shop at Ibiza’s MACE
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

On Friday, Spanish luxury house Loewe amped up its aesthetic ode to the Balearic Island of Ibiza, with the release of the music track Close to Paradise. Produced in collaboration with Soulwax, and the renowned runway sound director Michel Gaubert (who works regularly with creative director Jonathan Anderson on Loewe’s show soundtracks and those of his eponymous London-based label), the release is a hazy tempo building track, which features spoken testimonies from four Ibizan locals about their bohemian and hedonistic experiences of the sun-kissed island, during the seventies and eighties.
It’s the final creative crescendo in a S/S 2017 season that has celebrated the creativity of Ibiza. In May, Loewe released an ebuillent capsule collection in collaboration with Paula’s Boutique, the legendary Ibizan store founded in 1972 by Armin Heinemann. Naming the store after his daughter, it was renowned for exuberant and nature-inspired designs, featuring prints of water lilies and hibiscus flowers, energetic dancing figures and frothy feather embellishments.
The verdant and colourful gardens of Heinemann's Santa Ines home, captured in the capsule collection's lookbook, reflect his creative interest in nature
These archive prints and garment designs were translated into a capsule collection featuring bohemian billowy dresses, colourful patched denim and parrot detail leather accessories, now housed in a pop-up boutique at Ibiza’s Museu d’Art Contemporani d'Eivissa (MACE). The pop-up, which runs until 30 August is the third edition of the house’s annual summer shop, and its interior features colourful floral wallpaper and vases overflowing with bright blooms. It's a nod to the original layout of Paula’s Boutique, which in Heinemann’s words featured ‘floral material glued to the ceiling, and everyday, fresh flowers.’
The museum also plays host to an exhibition of archive Paula's Boutique pieces, from squiggle print dresses to hats adorned with long feathers, fabric flowers and miniature skulls, marabou trimmed gowns to bright obi-style belts. Many of these signature designs, including asymmetric dresses, were happy accidents. 'I never made a proper collection', Heinemann says. 'I'd make one dress, sell it, get material, make two dresses, buy more material...'
Anderson first encountered Paula’s Boutique during childhood holidays to Ibiza. It was a store that gained global renown, famed for hosting exuberant fashion shows with operatic soundtracks and ballet performances, and welcomed shoppers including Valentino Garavani, Jean Paul Gaultier and Freddy Mercury. Beachside lifestyles have attracted Anderson since he took the creative helm of Loewe in 2014- he used an archive 1997 Vogue Italia photoshoot lensed by Steven Meisel, featuring models lounging on sand dunes for his debut campaign for the house.
The Paula's Boutique collaboration is a fortuitous one, as Heinemann never actually expected the store, which finally shut its doors in the nineties, to have longevity. ‘I opened the shop because I had a little bit of money and saw it was a good investment,’ he says. ‘I was going to sell it again when the season started...Jonathan understands our way of being with nature and the fame the boutique had. I think the collaboration is a great adventure.’
An ode to the creativity and hedonism of the island, the Spanish-house has released Close to Paradise, a music track produced in collaboration with Michel Gaubert and Soulwax
Loewe's summer shop features pieces from the house's capsule collection with the legendary Paula's Boutique
Floral furnishings in the store evoke the original interior design of Paula's Boutique, which was decorated with floral printed fabrics and fresh blooms
Exuberant archive prints and garment designs feature in the bohemian capsule collection
INFORMATION
For more information visit the Loewe website (opens in new tab) and the MACE website (opens in new tab)
ADDRESS
MACE
Ronda Narcis Puget
07800
Ciudad de Ibiza
Spain
VIEW GOOGLE MAPS (opens in new tab)
-
Colour Clash is a bold compendium of dazzling supergraphics and logos that pop
Polychromatic perversity in graphic design is celebrated in Colour Clash, a monograph that looks at the new wave of visual expression
By Jonathan Bell • Published
-
Beacon House is the contemporary rebirth of a midcentury San Francisco home
Beacon House by Edmonds + Lee Architecture is a renovation project that sensitively brings a modernist San Francisco home into the 21st century
By Ellie Stathaki • Published
-
Supergraphics pioneer Barbara Stauffacher Solomon: ‘Sure, make things big – anything is possible'
94-year-old graphic designer Barbara Stauffacher Solomon talks radical typography, motherhood, and her cool welcome for St Moritz
By Jessica Klingelfuss • Published
-
Loewe marks the Year of the Rabbit with limited-edition bunny bags and candles
Loewe celebrates the Year of the Rabbit with a collection of bunny-shaped designs
By Mary Cleary • Published
-
Life’s a beach: the best men’s beachwear for a summer getaway
Discover the best men's beachwear for tropical escapes in 2022, from Prada to Paul Smith.
By Laura Hawkins • Last updated
-
Surf's up: ride out the summer in style
How to avoid a style wipeout this September? Opt for surf style-inspired separates and oceanic accessories by Saint Laurent, Saturdays NYC, Aries and more
By Laura Hawkins • Last updated
-
Why this Loewe bracelet pouch is the only accessory you need
The Madrid-based brand’s curvaceous cuff doubles up as a tiny tubular bag
By Laura Hawkins • Last updated
-
Basket bags: weave style magic this summer
Among summery accessories, there’s nothing like a simple basket bag to put us in a sunny, carefree mood. Here are our favourites.
By Laura Hawkins • Last updated
-
How to shop more sustainably this summer
What is sustainable fashion, and how can you shop with an environmentally friendly focus? Here, we present our checklist on how to look and feel good on the inside and out
By Laura Hawkins • Last updated
-
The Hepworth Wakefield marks tenth anniversary with JW Anderson collection
In celebration of its tenth anniversary, The Hepworth Wakefield is launching a series of creative collaborations with artists and designers. First up is fashion designer and creative director Jonathan Anderson
By Laura Hawkins • Last updated
-
Summer party dresses: up your glamour game
How to navigate ocassion wear in a heatwave? These party dresses will dial up the drama
By Laura Hawkins • Last updated