London label Hadas wants to take socks from unseen to seen
Meet Hadas, the colourful London-based label taking socks from quotidian accessory to ‘centrepiece of design’ with vivid designs and made-in-Italy craft
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

London-based Hadas was built with a simple aspiration – ‘to move socks away from a mere accessory and towards [becoming] a centrepiece of design’, as the label describes.
The credentials are there: Hadas’ first season, now available on its own website as well as at retailers including London’s Goodhood, is designed by Ben Sansbury, a Royal College of Art graduate whose work has been displayed in galleries from Newcastle’s Baltic to Paris’ Palais de Tokyo, and who has previously worked with brands including Aries and Palace. Indeed, the various socks’ bold designs – each featuring the capitalised Hadas logo – reflect the aforementioned labels’ strong graphic identities and roots in streetwear.
Sock drawer: introducing Hadas Collection One
Each pair is designed in London but crafted in family-owned factories in Italy from organic cotton; styles range from boldly coloured geometric motifs reminiscent of football socks (‘to stand out and impress on their own’), to more classic styles, whereby the Hadas logo is hidden on the sole of the foot. The initial collection comprises seven different styles, spanning 12 different colourways – from vivid orange, pink, and royal blue, to more muted shades of beige, grey and green.
The name Hadas is derived from the Greek word ‘Háidēs’, in reference to the ancient god of the underworld (‘the name suits a brand willing to take a design path less trodden’, states the brand). In the logo itself, this mythological inspiration is reflected in two pillars, which reference both Greek columns and the ‘mysticism of the double-slit experiment’. The label pays homage to the latter – a quantum mechanics experiment involving the passing of electrons through two slits – for its ‘two outcomes which depend on the presence or the absence of an observer’, a playful riff on the idea that Hadas is taking socks from unseen, to seen.
Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
-
Stanya Kahn’s Frieze Los Angeles commission to unearth the ‘understory’ of human intervention in nature
We speak to multidisciplinary artist Stanya Kahn, whose ‘Understory’ installation will be unveiled at Frieze Los Angeles for the 2023 R.U.in.ART Commission
By Harriet Lloyd-Smith • Published
-
On your marks: the best looking sports watches
Choose the right sports watch for you, for its capabilites or its tools for outdoor adventure, bringing the greatest physical and mental benefits
By Hannah Silver • Published
-
Onitsuka Tiger hosts British artist Michele Fletcher in its in-store gallery
Michele Fletcher is the latest artist to show in Onitsuka Tiger’s open-to-all Tiger Gallery, found within the Japanese brand’s London flagship
By Jack Moss • Published
-
Browns launches its beauty department
London's historic fashion retailer Browns launches into beauty with a curated product offering and in-store treatment residencies
By Mary Holland • Last updated
-
Connolly looks to British Surrealist style for its 1940s-inspired knitwear
The British label's chunky sihouettes evoke the post-war wardrobes of Lee Miller and Roland Penrose
By Laura Hawkins • Last updated
-
YMC's new logo is designed by artist (and family friend) Pref
In a time disconnection, friendship and community comes first for YMC
By Elly Parsons • Last updated
-
JW Anderson A/W 2020 London Fashion Week Women's
By Laura Hawkins • Last updated
-
Molly Goddard A/W 2020 London Fashion Week Women's
By Laura Hawkins • Last updated
-
HRH Prince Charles and Yoox Net-a-porter Group unveil artisanal collaboration
Modern Artisan, a new partnership between The Prince’s Foundation and Yoox Net-a-porter Group is encompassed in a sustainable and craftsmanship-focused capsule collection
By Laura Hawkins • Last updated
-
Flannels opens first London flagship, designed like a prismatic puzzle
By Laura Hawkins • Last updated
-
Meet the boutique brands of Coal Drops Yard
By Elly Parsons • Last updated