Gucci flagship opening, Shanghai
(Image credit: press)

It comes as little surprise (with an economic status that has become stuff of legend) to learn that mainland China now plays host to 28 Gucci stores.

Gucci Shanghai

(Image credit: press)

Spreading their wares across the expansive - communist – country for the last 12 years, Gucci’s Chinese takeover is a clear example of the burgeoning financial frivolity on the orient.

Set in the heart of Shanghai in the suitably titled Golden Eagle Centre, Gucci’s latest flagship, which opens on the 4th June, is a lesson in overstated opulence - which only the masters of Florentine excess can so well teach.

Spanning two floors and showcasing the full range of menswear, womenswear and accessories - the store is a key cog in the rolling out of Creative Director Frida Giannini’s re-polished Gucci machine.

With several redesigned flagship stores having already been unveiled in London, New York, Rome and Madrid (among others) – the Shanghai store is the latest in a line of Gucci superstores born of Gianinni's refreshed creative concept.

Fronted with a monolithic golden glass façade and filled with polished rose gold finishings, marble floors and rosewood detailing, no stone has been left unturned in Giannini’s pursuit of the very best for Gucci’s latest South China residence.


Golden Eagle Shopping Centre


Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.