Forty Five Ten opens Snarkitecture-designed New York boutique
In the 19 years since it was founded, the Dallas-born fashion boutique Forty Five Ten has continued to establish itself as one of the world’s most exciting retail destinations with its pioneering fusion of art and fashion.
This month, the boutique, which also boasts well-heeled outposts in Aspen, Miami and Napa, opens a stylish new set of doors within New York’s Hudson Yards. Situated on the fifth floor of the Shops at Hudson Yards, conveniently nestled between Momofuku’s Kawi and Bouchon Bakery, the sprawling, 16,000 sq ft space has been designed in collaboration with Snarkitecture.
Kristen and Joe Cole – Forty Five Ten president and CCO, and senior vice president of retail and hospitality at Headington Companies which owns the retail behemoth – first developed a relationship with Snarkitecture’s Daniel Arsham through other projects back in Dallas. Kristen Cole notes, ‘The location at Hudson Yards felt the right amount of disruptive and visionary. We love the unique and emergent nature of the neighbourhood. The critical mass of talent and culture being cultivated [here] was also very compelling. We were looking to create a real show-stopper in terms of the façade.’
To that end, the husband and wife team worked with Snarkitecture to develop the boutique’s eye-catching glass brick storefront, which wittily riffs on the traditional exposed brick convention. Snarkitecture also designed the grid-shaped retail displays that loosely evoke the 1960s ethos of Superstudio.
Forty Five Ten’s New York boutique is comprised of four individual stores that have been divided into women’s designer, men’s store, collected vintage and 4510/Six, a platform for emerging fashion and home design. Throughout its offering, plenty of treasures abound, ranging from memorable artworks and sculptures from artists such as Lars Fisk, Jose Dávila and Al Freeman to special collaborations like a limited edition fashion capsule with the Brooklyn-based artist Katie Stout.
Throw into that Forty Five Ten’s signature traits, such as bright pastel colours, bold flourishes like mirrored panels and eclectic terrazzo flooring in the case of the New York store, and a curated selection of specially selected art and its mix of directional, high fashion, the spacious boutique has all the trappings of fashion mecca that you’ll find hard to leave.
Cole says, ‘I’m really proud of the artists we feature in each space – a Jose Dávila sculpture in Women’s Designer; Al Freeman soft sculptures in Men’s; a Lars Fisk sphere, six feet in diameter, in Vintage; Katie Stout sculptures in 4510/SIX; and furniture and retail display fixtures throughout by Greg Bogin. All of these elements really pull together the intersection of art, fashion and design that is at the core of Forty Five Ten. This store is truly experiential and fun. We want our clients to shop of course, but also to come and explore.’ §