MSGM S/S 2019 Milan Fashion Week Women's

Scene setting: We’ve had a leafy green house setting in an old panettone factory at Jil Sander, and surfs-up inspired collections at Etro and Sportmax: Milan Fashion Week is definitely getting back to nature. But there was something more weird and wonderful going on at MSGM’s S/S 2019 show. The cavernous warehouse set was interspersed with verdant flowerbeds brimming with plants and shrubs. Illuminated by bright studio lighting, the greenery had eerie and interstellar overtones, as if housed on an allotment on an alien planet.
Mood board: This was a collection divided into commercially savvy sections – something for everyone who taps into Massimo Giorgetti’s colour and print-focused line of clothes. There was a section of clingy jersey dresses in bright shades of pink, purple, red and black, an injection of radioactive floral prints, tie dye tailoring, festival-ready acid wash denim and a host of bright ostrich feather mini dresses. Multi-coloured, multifaceted and oh so MSGM.
Finishing touches: Giorgetti upped his accessory game with footwear with real influencer appeal. Think coloured plastic cowboy boots, 1990s-style thick sole trainers and frothy feather detail stilettos.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
SMAC Venice hosts a substantial show about celebrated Australian modernist Harry Seidler
A comprehensive overview of the life and work of the late architect Harry Seidler helped inaugurate Venice’s new SMAC gallery in Piazza San Marco
-
Sex, scent and celebrity: what perfume ads of the 2000s reveal about consumer culture today
In All-American Ads of the 2000s, the latest instalment of Taschen’s book series chronicling print advertising across ten decades, a section on perfume is a striking precursor for consumerism in the age of social media
-
Shola Branson draws from the antique and modern for his must-have jewellery pieces
Shola Branson's jewellery in SMO gold combines a range of eclectic influences
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Fendi to Dior: A/W 2021’s standout menswear shows
Join us as we delight in the A/W 2021 menswear shows, featuring digital catwalk collections from brands including Fendi, Prada, Dior and Louis Vuitton
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
-
BOSS A/W 2020 Milan Fashion Week Women's