MSGM S/S 2019 Milan Fashion Week Women’s
Scene setting: We’ve had a leafy green house setting in an old panettone factory at Jil Sander, and surfs-up inspired collections at Etro and Sportmax: Milan Fashion Week is definitely getting back to nature. But there was something more weird and wonderful going on at MSGM’s S/S 2019 show. The cavernous warehouse set was interspersed with verdant flowerbeds brimming with plants and shrubs. Illuminated by bright studio lighting, the greenery had eerie and interstellar overtones, as if housed on an allotment on an alien planet.
Mood board: This was a collection divided into commercially savvy sections – something for everyone who taps into Massimo Giorgetti’s colour and print-focused line of clothes. There was a section of clingy jersey dresses in bright shades of pink, purple, red and black, an injection of radioactive floral prints, tie dye tailoring, festival-ready acid wash denim and a host of bright ostrich feather mini dresses. Multi-coloured, multifaceted and oh so MSGM.
Finishing touches: Giorgetti upped his accessory game with footwear with real influencer appeal. Think coloured plastic cowboy boots, 1990s-style thick sole trainers and frothy feather detail stilettos.§