Max Mara S/S 2015

Max Mara, the king of coats, is not a company we normally think of when it comes to print. But the Italian powerhouse went all out on pattern for spring and the results were refreshingly on point. The success here had to do with a strong, tightly edited theme that started with black and white micro feather prints and evolved - subtly and smoothly - into compact florals and slightly larger geometrics. The pattern packed a modern graphic punch in its infinite - but surprisingly wearable - layers. Printed ponyskin skirts were worn with matching printed silk georgette blouses, and finished off with printed boots and folded fisherman's hats. The coordinated sets had a certain bourgeoisie stylishness but that didn't mean Max Mara ignored its core no-nonsense consumer. There were plenty of military blouson jackets, nipped waist blazers and three-quarter length skirts to wardrobe the waves of working women next spring.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
JJ Martin
-
Classic New York restaurants for delicious food and inspired design
From Michelin-starred fine dining to reimagined retro diners, these are the most emblematic (and easy-on-the-eye) places to eat in the Big Apple
-
Ten super-cool posters for the Winter Olympics and Paralympics have just been unveiled
The Olympic committees asked ten young artists for their creative take on the 2026 Milano Cortina Games
-
A local architect’s guide to Accra
Alice Asafu-Adjaye, founder of architecture studio Mustard, describes the Ghanaian capital as spicy, colourful and loud. Here’s how to tap into its contagious energy
-
Milan exhibition celebrates 20 years of Armani Privé: ‘Haute couture is fashion when it becomes art’
Hosted at the Tadao Ando-designed Armani/Silos, ‘Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture’ displays an expansive collection of the Italian designer’s showstopping haute couture creations
-
The story behind Max Mara’s sensual Lisbon resort show
Drawing inspiration from the author, intellectual and activist Natália Correia, Ian Griffiths tells Wallpaper* the story behind his sensually minded Max Mara Resort 2023 collection, shown last night in the gardens of Lisbon’s Calouste Gulbenkian Collection
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's