MSGM A/W 2020 Milan Fashion Week Women's

MSGM A/W 2020.

(Image credit: Jason Lloyd Evans)

last updated 17 October 2022

Scene setting: Guests entered a cavernous industrial space swathed in darkness. A bold purple carpet lined the catwalk and guests sat on rows of Perspex chairs. For MSGM’s men’s show in June, Massimo Giorgetti teamed up with Italian master of horror Dario Argento, and for women’s he also collaborated with the director, a partnership signaled by the soundtrack to his 1977 masterpiece Suspiria.

Mood board: There was something subversive and eerie about the schoolgirl combinations on the catwalk (Suspiria is set in a dance school in 1970s Berlin), which included sweeping tweed overcoats, pleated skirts and knitted cardigans in cerulean, red and candyfloss pink. Babydoll dresses were layered with poufed shirts and blood red leather gloves, the brand’s signature fluid dresses were calf skimming or swathed in ruffles and metallic sequins. Classical silhouettes were amped up in saturated shades and Mary Jane sandals had exaggerated platform soles (also see Gucci and Erdem).

Finishing touches: ‘We worked together on the prints, the lighting and I’m really proud because it’s like coming back to school – Argento is an idol from when I was a teenager,’ Giorgetti told Wallpaper* back in January. For MSGM’s women’s offering, prints were also lifted from the director’s Deep Red, The Cat o Nine Tails and Suspiria, including cartoonish startled cats and eerie barnyard scenes.

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