MSGM A/W 2019 Milan Fashion Week Women’s
Mood board: The spirit of Milan is essential to founder Massimo Giorgetti. When the designer opened his first store in London last year, Milanese design classics populated the space, and foulard silk silhouettes were emblazoned with prints of pillars of Milanese restaurant culture, including Bar Basso and Jamaica café. Backstage, after MSGM’s A/W 2019 show, moodboards were pasted with images of Flash Art a bimonthly magazine and publishing platform dedicated to contemporary art, which was founded in Rome in 1967, but has been Milan based since 1971. Its typography was just one element of a multi-reference collection, which featured punchy Flash Art graphics emblazoned on shirts, romantic heart prints, biker denim, grungy checkerboard knits and David Byrne proportion suiting.
Best in show: A leather bustier dress had an oversized silhouette, and was paired with sporty compression tights and spiky heels. A classic wool coat in beige had a swathing scarf detail.