Joseph A/W 2017

Joseph A/W 2017

Scene setting: Fast becoming one of London Fashion Week’s most hotly tipped runway shows, a surreal red light illuminated the vast basement space of Joseph’s A/W 2017 showspace. A symbol of the audience’s anticipation, a series of neon tube lights were affixed to pillars and flashed orange then white as the show began.

Mood board: This was a collection of knockout pieces that ranged from mannish suits in leather or floral upholstery fabrics, to feminine high necked dresses in transparent lace or patterned silk. Oversized knits, coats in patent leather and utility focused button-detail jumpsuits were all pieces sure to bring buyers knocking.

Finishing touches: A series of elegant double-breasted coats featured tightening belts which were affixed to the back of sleeves instead of the waist, offered an unusual straight-jacket like reverse detail. Two dresses, one white and high necked and the other a red shirtdress were layered together, the shirtdress unbuttoned to the collar and worn asymmetrically like a cape.

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