Boss A/W 2014

4 female models in dark office-style clothing

Photography: Jason Lloyd-Evans

(Image credit: Jason Lloyd-Evans)

Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.

2 female models in suits, carrying briefcase bags

Female models talking &amp; lining up for runway

Female models pose for the camera in long monochrome outfits

2 groups of female models wearing smart dark clothing &amp; lining up

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Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.