Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.
Photography: Jason Lloyd-Evans
