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From a confidential brand first launched in Japan, Le Mont Saint Michel became, in just a few seasons, a reference from New York to Milan and Hong-Kong. Founded in 1913, the iconic French family-owned business was something of a sleeping beauty when Alexandre Milan, the 30 year-old son of a textile industrialist, decided to give the brand a twist.
A fan of the Smiths, Blondie and American Graffiti, Alexandre soon turned Le Mont Saint Michel into an edgy label proudly facing its traditional heritage. 'It’s a bit like when you have to wear a strict British uniform and your only wish is to subvert it with style to make it your own,' Alexandre Milan explains. With a retro rock attitude, Alexandre constantly digs into the archives to revive jacquard prints and Normand blazons. Reinventing knitwear, he gives it a lurex finish, electric colours, and an emphasis on graphic prints and structured cuts.
Created in the family-owned Chateau de Monthorin, near the Mont Saint-Michel bay, the collections capitalise on the secular tradition of state-of-the-art knitwear in the atelier once run by Alexandre’s great grand-mother. Installed steps away from the fashionable Etienne Marcel neighbourhood, their first Parisian boutique mixes contemporary lines with a vintage rock feel.
The Biscuit House by AU*M Architectes Urbanistes
Pastries by Camille Lesecq
Lilas Animation Centre in Paris by Christian Biecher & Associes
La Grand Place, Musée du Cristal Saint-Louis
VW House by Franklin Azzi
Ara dress by Heal Fashion
Sleeveless Ara dress by Heal fashion
Ara dress detail by Heal fashion
Baby Horse dress by Ara fashion
Odysee dress by Ara fashion