From a confidential brand first launched in Japan, Le Mont Saint Michel became, in just a few seasons, a reference from New York to Milan and Hong-Kong. Founded in 1913, the iconic French family-owned business was something of a sleeping beauty when Alexandre Milan, the 30 year-old son of a textile industrialist, decided to give the brand a twist.
A fan of the Smiths, Blondie and American Graffiti, Alexandre soon turned Le Mont Saint Michel into an edgy label proudly facing its traditional heritage. ’It’s a bit like when you have to wear a strict British uniform and your only wish is to subvert it with style to make it your own,’ Alexandre Milan explains. With a retro rock attitude, Alexandre constantly digs into the archives to revive jacquard prints and Normand blazons. Reinventing knitwear, he gives it a lurex finish, electric colours, and an emphasis on graphic prints and structured cuts.
Created in the family-owned Chateau de Monthorin, near the Mont Saint-Michel bay, the collections capitalise on the secular tradition of state-of-the-art knitwear in the atelier once run by Alexandre’s great grand-mother. Installed steps away from the fashionable Etienne Marcel neighbourhood, their first Parisian boutique mixes contemporary lines with a vintage rock feel.
Fab 40: Le Mont St Michel Fashion
The Biscuit House by AU*M Architectes Urbanistes
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The Biscuit House by AU*M Architectes Urbanistes, Lyon
The Biscuit House by AU*M Architectes Urbanistes, Lyon
The Biscuit House by AU*M Architectes Urbanistes, Lyon

The Biscuit House by AU*M Architectes Urbanistes, Lyon
The Biscuit House by AU*M Architectes Urbanistes, Lyon

Pastries by Camille Lesecq
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Pastries by Camille Lesecq
Pastries by Camille Lesecq
Pastries by Camille Lesecq
Pastries by Camille Lesecq
Pastries by Camille Lesecq
Lilas Animation Centre in Paris by Christian Biecher & Associes
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Lilas Animation Centre in Paris by Christian Biecher & Associes
Lilas Animation Centre in Paris by Christian Biecher & Associes
La Grand Place, Musée du Cristal Saint-Louis
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La Grand Place, Musée du Cristal Saint-Louis
La Grand Place, Musée du Cristal Saint-Louis
Lilas Animation Centre in Paris by Christian Biecher & Associes
La Grand Place, Musée du Cristal Saint-Louis
La Grand Place, Musée du Cristal Saint-Louis
La Grand Place, Musée du Cristal Saint-Louis

La Grand Place, Musée du Cristal Saint-Louis
VW House by Franklin Azzi
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VW House by Franklin Azzi
VW House by Franklin Azzi
VW House by Franklin Azzi
VW House by Franklin Azzi
VW House by Franklin Azzi
VW House by Franklin Azzi

VW House by Franklin Azzi

Ara dress by Heal Fashion
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Sleeveless Ara dress by Heal fashion

Ara dress detail by Heal fashion

Baby Horse dress by Ara fashion

Odysee dress by Ara fashion

Odysee dress by Ara fashion
Hotel Ville d’Hiver, Arachon
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Hotel Ville d’Hiver, Arachon

Hotel Ville d’Hiver, Arachon

Hotel Ville d’Hiver, Arachon
Hotel Ville d’Hiver, Arachon

Hotel Ville d’Hiver, Arachon

Hotel Ville d’Hiver, Arachon
Hotel Ville d’Hiver, Arachon
Hotel Ville d’Hiver, Arachon

Hotel Ville d’Hiver, Arachon
Hotel Ville d’Hiver, Arachon
Das Pop, from Le Mont St Michel
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Das Pop, from Le Mont St Michel
Das Pop, from Le Mont St Michel
Das Pop, from Le Mont St Michel
Das Pop, from Le Mont St Michel
Das Pop, from Le Mont St Michel
Das Pop, from Le Mont St Michel
Pap Femme, from Le Mont St Michel

Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel

Pap Femme, from Le Mont St Michel

Pap Femme, from Le Mont St Michel

Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel

Pap Femme, from Le Mont St Michel
Pap Femme, from Le Mont St Michel
Musée International de la Parfumerie, Grasse
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Musée International de la Parfumerie, Grasse

Musée International de la Parfumerie, Grasse
Musée International de la Parfumerie, Grasse

The debut collection by Moustache
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The debut collection by Moustache

The debut collection by Moustache
The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache

The debut collection by Moustache
Nomiya Restaurant, Palais Tokyo, Paris
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Nomiya Restaurant, Palais Tokyo, Paris

Nomiya Restaurant, Palais Tokyo, Paris
Nomiya Restaurant, Palais Tokyo, Paris
The Hemera by PGO Automobiles
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The Hemera by PGO Automobiles
The Hemera by PGO Automobiles
The Hemera by PGO Automobiles
The Hemera by PGO Automobiles
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
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Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Borrowed Treasures by Philippe Rahm at the Musee d’Orsay

Borrowed Treasures by Philippe Rahm at the Musee d’Orsay
Les Thermes Marins de Cannes
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Les Thermes Marins de Cannes
Les Thermes Marins de Cannes
Les Thermes Marins de Cannes
Les Thermes Marins de Cannes