Fab 40: Le Mont St Michel Fashion
From a confidential brand first launched in Japan, Le Mont Saint Michel became, in just a few seasons, a reference from New York to Milan and Hong-Kong. Founded in 1913, the iconic French family-owned business was something of a sleeping beauty when Alexandre Milan, the 30 year-old son of a textile industrialist, decided to give the brand a twist.
A fan of the Smiths, Blondie and American Graffiti, Alexandre soon turned Le Mont Saint Michel into an edgy label proudly facing its traditional heritage. 'It’s a bit like when you have to wear a strict British uniform and your only wish is to subvert it with style to make it your own,' Alexandre Milan explains. With a retro rock attitude, Alexandre constantly digs into the archives to revive jacquard prints and Normand blazons. Reinventing knitwear, he gives it a lurex finish, electric colours, and an emphasis on graphic prints and structured cuts.
Created in the family-owned Chateau de Monthorin, near the Mont Saint-Michel bay, the collections capitalise on the secular tradition of state-of-the-art knitwear in the atelier once run by Alexandre’s great grand-mother. Installed steps away from the fashionable Etienne Marcel neighbourhood, their first Parisian boutique mixes contemporary lines with a vintage rock feel.
The Biscuit House by AU*M Architectes Urbanistes
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Pastries by Camille Lesecq
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Lilas Animation Centre in Paris by Christian Biecher & Associes
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La Grand Place, Musée du Cristal Saint-Louis
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VW House by Franklin Azzi
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Ara dress by Heal Fashion
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Sleeveless Ara dress by Heal fashion
Ara dress detail by Heal fashion
Baby Horse dress by Ara fashion
Odysee dress by Ara fashion
Hotel Ville d'Hiver, Arachon
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Das Pop, from Le Mont St Michel
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Pap Femme, from Le Mont St Michel
Musée International de la Parfumerie, Grasse
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The debut collection by Moustache
Nomiya Restaurant, Palais Tokyo, Paris
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The Hemera by PGO Automobiles
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Borrowed Treasures by Philippe Rahm at the Musee d'Orsay
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Les Thermes Marins de Cannes
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
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