10 Corso Como for Liberty of London
Liberty of London and Milanese concept store 10 Corso Como have become fashion bedfellows this month with the launch of their limited edition capsule collection for spring/summer 2010.
10 Corso Como founder, Carla Sozzani, called on American artist, Kris Ruhs, to reinterpret Liberty’s 'Ianthe' print for the collection, giving it a fresh, contemporary graphic twist and a distinct nod to the 1960s.
The designs are the latest in a series of collaborations between the London store and renowned fashion brands from Italy, France and the USA – all part of its year-long Flower Power celebration, championing 'creativity, rebellion and love'.
'10 Corso Como for Liberty of London' comes in four colourways – yellow, pink, ecru and black. The women’s collection includes a sarong, shirtdress, summer hat, canvas bag and swimwear. In the menswear range is a classic shirt, tie and handkerchief, as well as summer hat and bag.
Carla Sozzani is a firm fixture on the Milanese fashion scene, like her sister Franca, editor-in-chief of Vogue Italia. The store began life in 1990, and now has branches in Seoul and Tokyo.