In the heart of the Dolomites, Paul & Shark asserts its presence in the mountains with a project that sees the Italian label leave its mark on the historic ski resort of Cortina this winter. Titled ‘Paul & Shark takes Cortina’, it will see the brand create a miniature winter universe to celebrate its skiwear and outdoor wear in the town, where it has had a store on Corso Italia since 2000.
Ski season: Paul & Shark takes Cortina
Indeed, it’s fitting timing for Paul & Shark to arrive in the locale; in 2026, Cortina will host the Winter Olympics, the Alpine town already being transformed for the occasion. The takeover itself is centred on the Scoiattoli chalet, a historic refuge and local landmark.
Against the decadent backdrop of the powder-covered landscape, white and gold sharks – coupled with the brand’s signature shade of blue – adorn the chalet’s exterior, and also appear in the interior, on placemats, coasters, napkins, cushions and blankets.
Meanwhile, a playful installation in the form of an enormous ski mask frames the panoramic view over the Dolomites.
A partnership with the Cortina ski club serves to showcase the functionality of Paul & Shark garments and accessories; members will wear the brand’s helmets, made in collaboration with Atomic, masks and sweatshirts throughout 2023-2024 winter ski season.
Officially launching on 7 December 2023, the takeover will open with an après-ski party in the mountains and an in-store event – setting the mood for a celebratory season ahead.
-
Vacheron Constantin maps the zodiac on a watch dialCraftsmanship and technical expertise combine in Vacheron Constantin's Métiers d’Art series, Tribute to the Celestial
-
Delve into the visual world of a lost airline in this impressive chronicle of a corporate identity'Red Square' is the story of Mary de Saulles and the 1960s BEA corporate identity, a comprehensive airline re-brand that still feels fresh today
-
'A small piece of architecture': BassamFellows reissue Philip Johnson and Richard Kelly's floor lightPhilip Johnson and Richard Kelly's floor light was originally designed for the architect's Glass House and available from BassamFellows this Autumn
-
‘He made something not merely popular, but the rage’: unpacking Elio Fiorucci’s fabulous fashion legacyAn expansive new retrospective at Triennale Milano explores the colourful life and work of Elio Fiorucci, who is synonymous with 1970s hedonism and glamour
-
‘What does a Luca Faloni jacket look like?’: this suede bomber marks the brand’s first foray into outerwear‘Made for years to come’, this lightweight bomber marks Luca Faloni’s entry into outerwear and encapsulates the label’s provenance-focused approach
-
Rovi Lucca is the Milanese label creating ‘elevated workwear for garden lovers’Rooted in Italian craft, Bradley Seymour and Fabrizio Taliani’s horticulturally inspired Rovi Lucca finds inspiration in the gardens of Lucca, Tuscany
-
Luca Magliano takes Wallpaper* on a tour Bologna, the home of his non-conformist fashion labelLuca Magliano gives Wallpaper* an insider’s guide to Bologna, Italy, the lifeblood of his on-the-rise label – from a museum of queer history to a mystical cemetery (and plenty of gelato)
-
Jonathan Anderson on his new store in Milan, an ode to the city’s design codesFor his second JW Anderson store – and first outside of London – Jonathan Anderson has set up shop in Milan with a space that pays homage to the city’s stylistic codes. Here, he tells Wallpaper* the story behind the opening
-
Sunnei launches its first Objects collectionItalian label Sunnei launches a range of lifestyle pieces, ranging from pillows to puzzles
-
Aitor Throup launches first Anatomyland prototypes as NFTs -
Coperni harnesses Star Wars tech in new campaignInnovative French label Coperni, launches its cutting-edge XR digital campaign ‘Ready to Care'
