In the heart of the Dolomites, Paul & Shark asserts its presence in the mountains with a project that sees the Italian label leave its mark on the historic ski resort of Cortina this winter. Titled ‘Paul & Shark takes Cortina’, it will see the brand create a miniature winter universe to celebrate its skiwear and outdoor wear in the town, where it has had a store on Corso Italia since 2000.
Ski season: Paul & Shark takes Cortina
Indeed, it’s fitting timing for Paul & Shark to arrive in the locale; in 2026, Cortina will host the Winter Olympics, the Alpine town already being transformed for the occasion. The takeover itself is centred on the Scoiattoli chalet, a historic refuge and local landmark.
Against the decadent backdrop of the powder-covered landscape, white and gold sharks – coupled with the brand’s signature shade of blue – adorn the chalet’s exterior, and also appear in the interior, on placemats, coasters, napkins, cushions and blankets.
Meanwhile, a playful installation in the form of an enormous ski mask frames the panoramic view over the Dolomites.
A partnership with the Cortina ski club serves to showcase the functionality of Paul & Shark garments and accessories; members will wear the brand’s helmets, made in collaboration with Atomic, masks and sweatshirts throughout 2023-2024 winter ski season.
Officially launching on 7 December 2023, the takeover will open with an après-ski party in the mountains and an in-store event – setting the mood for a celebratory season ahead.
-
A new limited-edition Rhodes piano and Gibson doubleneck guitar aim for the starsThe new Rhodes Mk8 Earth Edition piano and Gibson Jimmy Page EDS-1275 Doubleneck guitar revisit classic instruments at a price
-
The new interior design trends we spotted at Salone del Mobile 2024These are the interior design trends to look out for in 2024 and beyond, from soft upholstery to conversation pits and low dining
-
Tiffany & Co nods to its theatrical history with a surreal new campaignTiffany & Co campaign ‘With Love, Since 1837’ sees Dan Tobin Smith and set designer Rachel Thomas create an offbeat set
-
Jonathan Anderson on his new store in Milan, an ode to the city’s design codesFor his second JW Anderson store – and first outside of London – Jonathan Anderson has set up shop in Milan with a space that pays homage to the city’s stylistic codes. Here, he tells Wallpaper* the story behind the opening
-
Sunnei launches its first Objects collectionItalian label Sunnei launches a range of lifestyle pieces, ranging from pillows to puzzles
-
Aitor Throup launches first Anatomyland prototypes as NFTs -
Coperni harnesses Star Wars tech in new campaignInnovative French label Coperni, launches its cutting-edge XR digital campaign ‘Ready to Care'
-
Mr Porter celebrates the mastery of Italian fashionThe luxury menswear retailer celebrates the impeccable craftmanship of Italian menswear with a capsule collection featuring Aspesi, Etro and Valstar
-
Vintage-inspired denim from a heritage Italian brandOver three decades of denim expertise lay the groundwork for Italian brand Jacob Cohën’s latest collection
-
Versace A/W 2020 Milan Fashion Week Women's -
A new fix for Ermenegildo Zegna, Italian fashion’s quiet revolutionary
