Ferragamo gifts come imbued with glamour and nostalgia this season

There is a joyous equilibrium in the giving and receiving of gifts during the festive season – one oftentimes informed by nostalgia and tradition, where keepsakes are swapped and loved ones search for the perfect present.

It is in this spirit that Ferragamo presents a series of images and short films to celebrate the arrival of the festive season, seeing moments of wintertime nostalgia – from days at home watching old movies to sharing dinner around the table – enlivened with the bold, expressive glamour of the Italian house, which has long been synonymous with the golden age of Hollywood (its namesake, Salvatore Ferragamo, provided footwear for everyone from Marilyn Monroe to Greta Garbo).

So there are lingering shots taken from beneath a dining table, honing in on guests’ shoes and handbags as they feast above (befitting the convivial scene, a scurrying miniature poodle also makes a darting appearance), while other scenes capture a female protagonist dressing up and trying on a series of Ferragamo shoes for an evening out. Rich red carpets capture a nostalgic glamour, while VHS-style footage recalls vintage home videos. ‘Every moment becomes a scene worth remembering,’ says the house. ‘Every memory, a story worth telling again.​’

The images and films also provide a desirable roll-call of pieces from the house designed to be gifted, including iterations of Ferragamo’s ‘Hug’ bag in gold or burgundy eel skin (other versions of the bag are adorned with fronds of feathers or shearling painstakingly dyed and trimmed to recall mink). The ‘Hug’ bag, introduced by current creative director Maximilian Davis in his A/W 2023 collection, is named for its two side straps, which wrap around the bag and fasten with a Gancini buckle like an embrace.

Other bags include a ‘small satchel’ in a unique golden hue, while another miniature bag features embellishment evocative of petals. Meanwhile, charms are offered for adornment – one in the shape of a love heart with a retractable mirror – as are silk foulards adorned with the landmarks of Florence, the home city of Ferragamo. For men, there are other iterations of the ‘Hug’ bag, in rich chocolate brown leather with a hand-woven leather band, while a degradé leather suitcase features a Gancini closure (the Gancini motif, which dates back to the 1970s, is inspired by the iron gates of Ferragamo’s Florentine headquarters, Palazzo Spini Feroni).

However, it is the shoes that provide the campaign’s star turn – footwear is, after all, the foundation of the house (Salvatore Ferragamo began his career creating shoes for the Hollywood studio system in the 1920s before heading back to Florence to establish the house in 1927). For women, there is the ‘ballerina’ in golden leather with crystal-studded velvet detail, a suede slingback adorned with the ‘Vara’ bow, a wedge in glossy eel skin, and a glimmering roster of soirée-ready styles featuring rainbow-hued crystals, butterfly bows and rich slices of velvet. For men, it is the perennial ‘Tramezza’ shoes that take centre stage – each one is handcrafted in a process that entails more than 100 steps, a symbol of the house’s longstanding veneration of craft.

Watch the film below.

Discover the festive edit in Ferragamo stores worldwide, where there will also be a series of special events and workshops, ferragamo.com