
Launching a new brand is a daunting business at the best of times, but even more so when debuting at the world’s most anticipated annual design fair. Each year at the Salone del Mobile, the industry’s most respected designers and brands compete for attention; so standing out from the crowd is no mean feat. Here we highlight six new names that were up to the challenge
Pictured: The debut collection of Swiss practice PlueerSmitt
Writer: Ali Morris