SP01 makes its stylish US debut, with a little help from Ladies & Gentlemen Studio

A beige, round coffee table is set between two leather armchairs in orange-brown color, with matching beige arms and legs.
Fledgling Australian brand SP01 has opened a pop-up store in New York designed by Ladies & Gentlemen Studio. Pictured, ’Ling’ armchairs and ’Etoile’ side table, by SP01, and hanging ’Maru’ lights by L&G Studio. Photography: Brooke Holm
(Image credit: Brooke Holm)

Introducing yourself to a new crowd tends to be awkward at times, but the Australian furniture brand SP01 makes it look easy with the launch of an elegant concept shop in New York, designed by Ladies & Gentlemen Studio. The label’s US debut, wittily named 'Over/Under', is located on the ground floor of DDG’s XOCO 325 condominium in the heart of Soho, and will serve as a meeting hub for visitors for the duration of NYCxDesign.

Ladies & Gentlemen Studio has taken a clever approach to the XOCO 325 space by creating an environment that blurs the distinctions between showroom, stage set and public space. The pop-up is also the firm’s first major interiors project. The stylish vignettes featuring SP01’s minimal furniture and Ladies & Gentlemen’s lighting, sculpture and accessories are also interactive, giving passers-by cause to stop for a breather and try out the merchandise.

‘With this project, we’ve expanded our creative vision beyond individual objects and into the entire experience,’ says Ladies & Gentlemen Studio co-founder Jean Lee. ‘[The pop-up] showcases a convergence of the two brands as complementary opposites — in many ways related and in many ways unique.’

In such chic environs, ‘Over/Under’ showcases SP01’s embrace of warm natural materials and fine Italian craftsmanship that underscore each piece of its minimal indoor and outdoor collections. Rugs come courtesy of CC Tapis, while artworks and objects selected by Ladies & Gentlemen Studio provide the perfect finishing touch. The space also features a design library, curated by Awindow studio and Various Projects Inc, which is formed by authors and themes that inform the creative processes of Ladies & Gentlemen Studio. 

A black dining table with matching chairs stands on a white rug with a black line cube pattern.

Rugs come courtesy of CC Tapis. Pictured, ’Holland’ table and ’Thomas’, ’Clarke’ and ’Jeanette’ chairs, by SP01

(Image credit: TBC)

A black, round coffee table with a gray sofa, are set on a pastel-colored rug.

’Etoile’ coffee table and ’Max’ sofa, by SP01

(Image credit: TBC)

A blue metal chair with an orange-brown leather cushion is set against a wall. There is a geometrical artwork painted on the wall, in pastel colors.

’Jeanette’ chair, by SP01

(Image credit: TBC)

A round, white marble dining table, with two white metal chairs.

’Parisi’ table and ’Chee’ chair, by SP01

(Image credit: TBC)

A small, round, black dining table, with two black metal chairs. Behind them is a shelf in pastel pink color, with magazines displayed on it.

The stylish vignettes featuring SP01’s minimal furniture and Ladies & Gentlemen’s lighting, sculpture and accessories. Pictured, ’Eileen’ circular table and ’Jeanette’ chairs, by SP01, with L&G Studio’s playful ’Shape Up’ lighting

(Image credit: TBC)


Over/Under is open till 31 May. For more information, visit the SP01 website


XOCO 325
325 West Broadway
New York
NY 10013


Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.